Latest Fresh Produce News & Insights

The National Mango Board's "Cinco de Mango" campaign will feature a creative strategy with an emphasis on mango-forward recipes.

‘Cinco de Mango’ kicks off with peak mango season

The National Mango Board campaign will feature a strategy with an emphasis on mango-forward recipes.

The Packer Staff

Apr 01, 2025
Mangoes , Produce Marketing , Produce Retail

Fresh Express will showcase new salad kits at the 2025 Canadian Produce Marketing Association Convention and Trade Show, including its Farmhouse Ranch Chopped Salad Kit, Asian Apple Salad Kit and Creamy Goddess Chopped Salad Kit.

Fresh Express to highlight global culinary trends at CPMA show

Attendees will get a chance to sample the company’s Twisted Caesar Pesto Caesar Chopped Salad Kit and the Thai ‘N’ Cashews Chopped Salad Kit at the company's booth.

The Packer Staff

Mar 31, 2025
Salad Mix , Canadian Produce Marketing Association , Produce Products , PMG Produce Products

The Livingston-based California Sweetpotato Council used funds from a block grant from the California Department of Food and Agriculture to dispel consumer confusion about yams versus sweetpotatoes, says Jill Damskey, the council’s associate director.

States put the spotlight on sweetpotatoes

From license plates to social media influencers, here's how marketing organizations in Mississippi, Louisiana, North Carolina and California are aiming to drive sales.

Tom Burfield

Mar 27, 2025
Sweet Potatoes , Produce Marketing , Mississippi , Louisiana , North Carolina , California

According to The Packer’s Fresh Trends 2024 survey, romas are the preferred tomato variety for 45% of consumers. Topline Farms Executive Vice President Max Mastronardi sees this as a major growth opportunity.

Topline Farms to bring ‘Roma Revolution’ to CPMA 2025

The Canadian greenhouse grower says it is rapidly expanding its acreage, becoming one of North America’s largest lit-crop roma growers.

The Packer Staff

Mar 26, 2025
Produce Retail , Canadian Produce Marketing Association , Tomatoes , Produce Products

The Canadian Produce Marketing Association will mark its 100th anniversary at the 2025 CPMA Convention and Trade Show.

CPMA celebrates a century

The Canadian Produce Marketing Association says its 100th anniversary will be a key theme of the CPMA Convention and Trade Show, set for April 8-10 in Montreal.

Jennifer Strailey