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The New York Apple Association says 600 king buses in New York City are advertising "The Big Flavor in The Big Apple."

600 buses in NYC tout ‘The Big Flavor in The Big Apple’

The buses are part of a New York Apple Association campaign spreading the word that New York state-grown apples are arriving at local grocers.

The Packer Staff

Oct 03, 2024
Apples , New York , Produce Marketing

Kim Chackal is The Packer's 2024 Produce Marketer of the Year.

Kim Chackal named Produce Marketer of the Year

Improving the world, one fairly priced banana at a time, is all in a day’s work for this vice president of sales and marketing and the dynamic team at Equifruit.

Jennifer Strailey

Sep 23, 2024
Industry News , Organics , Awards , Produce Marketing , People

Chef Pati Jinich is Avocados From Mexico's first-ever avocado culinary ambassador.

Chef Pati Jinich to serve as Avocados From Mexico ambassador

To mark the partnership, Jinich and the avocado brand are launching a curated collection of avocado recipes for Hispanic Heritage Month.

Jill Dutton

Sep 19, 2024
Avocados , Produce Marketing

Dole Food Co. said its category development team recently documented that a properly merchandised in-store Dole Organic Banana program can generate up to 15% more in dollar sales than conventional banana programs.

Dole targets younger shoppers of organic bananas and pineapples for National Organic Month

With sales of organic fruits and vegetables outpacing conventional, the company is focusing expanded organic marketing efforts on three specific consumer generations in strategic organic growth markets across the U.S.

Jill Dutton

Sep 09, 2024
Organics , Produce Marketing , Produce Retail

Avocados From Mexico's "Always a Good Play" campaign this fall will include in-store programs, consumer savings, thematic packaging and digital engagement.

Avocados From Mexico, College Football Playoff partnership returns

Retailers can expect bright new displays, shopper incentives and giveaways to encourage shoppers to add avocados to their shopping carts this fall.

The Packer Staff

Aug 29, 2024
Avocados , Produce Marketing , Produce Retail

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