Plums

Commodity Overview

Plums and prunes are an important part of a well-rounded stone fruit display. Include them in larger stone fruit promotions to get them moving off the shelves during their peak season.

PLUs

4039 black, small
4040 black, large
4434 green, small
4435 green, large
4436 Italian prune
4437 purple, small
4438 purple, large
4041 red, small
4042 red, large
4439 tree-ripened, small
4440 tree-ripened, large
4441 yellow, small
4442 yellow, large
3278 inter-specific

Varieties

Plumcots

Red Plums

Yellow Plums

Black Plums

Italian Prune Plums

Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.

USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

Plums offer up some great health benefits. They contain antioxidants that can help prevent macular degeneration and cataracts. Other antioxidants in plums may help prevent heart disease. Plums contain phenols that can help prevent cancer. Plums are a good source of fiber, which aids in digestion.
The U.S. Food and Drug Administration has approved the following nutrient content descriptors for plums: low-fat, saturated fat-free, sodium-free, cholesterol-free and high in vitamin C; these have been approved for prunes: fat-free, sodium-free, cholesterol-free, saturated fat-free, good source of vitamin A and a good source of fiber.

Sales Strategies

Plums can be cross-merchandised with canning supplies, bagged salads and jam-making sup-plies.
Plums are available in good supply from May to October, but they are available in more limited supply the rest of the year. Take advantage of peak season to move them off the shelves.
Fall: Include plums in back-to-school promotions as a great snack for the lunch box.
Winter: Add plums to holiday gift baskets and boxes.
Spring: Promote plums as a healthy snack or an addition to salads.
Summer: Promote plums as a great addition to summertime holiday parties. Remind consumers they make a great healthy snack for summertime outings.
Offer samples of each variety of plum so consumers can make an informed decision.

Dynamic Displays

Offer a variety of different plums that encompasses all three colors – red, black and purple. Clearly label each variety.
Include information on how to ripen plums at home on your display.
Include pluots in your display. The pluot is a hybrid variety, a cross between a plum and an apri-cot. Pluots have smooth skin like plums but are sweeter. They vary in color and variety and are generally available in August and September.
Plums can bruise and squash easily. Be careful when placing it on the display. Avoid stacking plums more than a layer or two high. Bruised fruit leads to a poor eating experience and may keep consumers from purchasing plums again.
Place plums in a larger display that includes nectarines, peaches and apricots. The larger display draws the consumer’s eye and can increase impulse purchases.

Food Service

Plums are a great taste in baked goods. Add it to pies and puddings.
Plum is a popular flavor in preserves, jellies and jams.
Add sliced plums to salads.
Include plums in sauces and glazes.
Use plums as a topping for ice cream.

In the Backroom

Shipping
Plums 28-lb. 1/2 bushel cartons 22-lb. cartons/lugs, 2-layer 18-lb. cartons/lugs, 2-layer tray pack (Chile) RPC — 6411, 6413, 6416 Pluots Standard plum packs 1-layer metric cartons Prunes 30-lb. 1/2-bushel cartons

Grades
U.S. fancy U.S. No. 1 U.S. combination U.S. No. 2

Handling
Temperature: shipping point and in-transit, 32 to 34 F (0 to 1 C); receivers, 51 to 77 F (10.5 to 25 C), pulp temperature Relative humidity: 90-95% Mist: no Typical shelf life: 14 to 28 days Ethylene producer Highly sensitive to freezing injury. (Likely to suffer injury by one light freezing.) Plums with a high soluble-solids content often keep better than those with low solids. A slight shrivel around the stem end is normal.

Equivalents

1 lb. plums = about 6 medium-sized plums 1 lb. plums = about 2½ cups sliced 1 lb. plums = about 2 cups diced 1 lb. plums = about 1¾ cups pureed

Forever Fresh LLC

Overview (2) (0) (0)

Business Type:

Importer

Location HQ:

Kennett Square, 19348-2273 Pennsylvania

Phone:

+1 302-510-8538

Fax:

+1 302-384-6900

Website:

www.foreverfreshllc.com

Commodities:

Deciduous Fruit (2), Stone Fruit (5)

Valley Fruit and Produce/Continental Export

Overview (1) (1) (11)

Business Type:

Exporter

Location HQ:

Los Angeles, 90021-1616 California

Phone:

+1 213-627-8736 - Ext. 1330

Website:

www.valleyproduce.com

Commodities:

Berries (6), Citrus (4)

JW Farms Organic Inc

Overview (1) (0) (0)

Business Type:

Wholesaler

Location HQ:

Watsonville, 95076-4838 California

Phone:

+1 831-288-0505

Fax:

+1 831-288-0575

Website:

jwfarms.com

Commodities:

Berries (10)

Schwartz, Ben B., & Sons, Inc.

Overview (12) (0) (5)

Business Type:

Trucking

Location HQ:

Detroit, 48209-2977 Michigan

Phone:

+1 313-841-8300

Fax:

+1 313-841-1253

Website:

www.benbdetroit.com

Commodities:

Berries (3), Deciduous Fruit (1), Melons (1), Stone Fruit (1), Tropical Fruit (2), Cooking Vegetables (2)

A & Z Produce

Overview (3) (0) (10)

Business Type:

Broker

Location HQ:

North Salt Lake, 84054 Utah

Phone:

+1 801-359-2081

Fax:

+1 801-532-3859

Website:

www.azproduce.net

Commodities:

Berries (6), Deciduous Fruit (4)

S Strock & Co., Inc.

Overview (15) (4) (12)

Business Type:

Shipper

Location HQ:

Boston, 02150 Massachusetts

Phone:

+1 617-884-0263

Fax:

+1 617-884-7310

Website:

www.strock.com

Commodities:

Berries (5), Citrus (5)

Happy Dirt

Overview (5) (11) (0)

Business Type:

Wholesaler

Location HQ:

Durham, 27703 North Carolina

Phone:

+1 919-542-3264

Website:

www.happydirt.com

Commodities:

Berries (4), Melons (3), Stone Fruit (3)

Oneonta Starr Ranch Growers

Overview (26) (0) (6)

Business Type:

Exporter

Location HQ:

Wenatchee, 98807 Washington

Phone:

+1 509-663-2191

Fax:

+1 509-663-6333

Website:

www.starranch.com

Commodities:

Stone Fruit (5), Organic Produce (1), Deciduous Fruit (2)

UNFI Produce - Headquarters

Overview (35) (0) (7)

Business Type:

Shipper

Location HQ:

Providence, 02908-5637 Rhode Island

Phone:

+1 856-241-9090,+1 800-899-5944

Fax:

+1 866-386-2371

Website:

www.unfifresh.com

Commodities:

Berries (1), Deciduous Fruit (5), Stone Fruit (4)

Mountain View Fruit Sales Inc

Overview (17) (0) (2)

Business Type:

Grower

Location HQ:

Reedley, 93654 California

Phone:

+1 559-637-9933

Fax:

+1 559-637-9733

Website:

www.mvfruit.com

Commodities:

Stone Fruit (2), Citrus (1), Deciduous Fruit (1)

Sunterra Distribution LLC

Overview (3) (0) (0)

Business Type:

Wholesaler

Location HQ:

Dallas, 75201 Texas

Phone:

+1 469-547-6161

Website:

www.sunterraproduce.com

Commodities:

Berries (10)

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Molly's Grape & Citrus Company

Overview (1) (0) (0)

Business Type:

Grower, Shipper

Location HQ:

Bakersfield, 93309-7133 California

Citrus:

Grapefruit, Melogold, Oro Blanco, Pummelo, Pink Grapefruit, Cocktail Grapefruit, Ruby Red Grapefruit, White Grapefruit, Lemons, Eureka/Lisbon Lemons

JW Farms Organic Inc

Overview (1) (0) (0)

Business Type:

Wholesaler

Location HQ:

Watsonville, 95076-4838 California

Berries:

Strawberries, Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Specialty Berries, Red Currants, Kiwiberries

Bari Produce LLC

Overview (5) (0) (0)

Business Type:

Exporter, Grower, Shipper

Location HQ:

Fresno, 93704 California

Deciduous Fruit:

Grapes, Pomegranates

Stone Fruit:

Apricots, Cherries, Nectarines, Peaches, Plums, Plumcots

Berries:

Blueberries

Mountain View Fruit Sales Inc

Overview (17) (0) (2)

Business Type:

Grower, Shipper, Wholesaler

Location HQ:

Reedley, 93654 California

Stone Fruit:

Apricots, Plumcots

Citrus:

Meyer Lemons

Deciduous Fruit:

Grapes

Schwartz, Ben B., & Sons, Inc.

Overview (12) (0) (5)

Business Type:

Broker, Importer, Wholesaler, Trucking

Location HQ:

Detroit, 48209-2977 Michigan

Berries:

Blackberries, Blueberries, Strawberries

Deciduous Fruit:

Pomegranates

Melons:

Cantaloupe

Stone Fruit:

Apricots

Tropical Fruit:

Carambola, Plantains

Cooking Vegetables:

Celery Root, Leeks

S Strock & Co., Inc.

Overview (15) (4) (12)

Business Type:

Shipper, Wholesaler

Location HQ:

Boston, 02150 Massachusetts

Berries:

Blackberries, Blueberries, Cranberries, Raspberries, Strawberries

Citrus:

Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines

A & Z Produce

Overview (3) (0) (10)

Business Type:

Broker, Wholesaler

Location HQ:

North Salt Lake, 84054 Utah

Berries:

Blackberries, Blueberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries

Deciduous Fruit:

Koru Apples, Cosmic Crisp® Apples, Envy™ Apples, Jazz™ Apples

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LA Produce Distributors

Overview (3) (0) (0)

Business Type:

Wholesaler

Location HQ:

Los Angeles, 90021 California

Berries:

Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries

Citrus:

Grapefruit, Lemons, Limes, Oranges

Valley Fruit and Produce/Continental Export

Overview (1) (1) (11)

Business Type:

Exporter, Shipper, Importer, Processor

Location HQ:

Los Angeles, 90021-1616 California

Berries:

Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries

Citrus:

Grapefruit, Lemons, Oranges, Clementines / Mandarins / Tangerines

UNFI Produce - Headquarters

Overview (35) (0) (7)

Business Type:

Shipper, Wholesaler

Location HQ:

Providence, 02908-5637 Rhode Island

Berries:

Cranberries

Deciduous Fruit:

Apples, Figs, Grapes, Pears, Pomegranates

Stone Fruit:

Apricots, Cherries, Nectarines, Peaches

Plums

Plums

Commodity Overview

PLUs

Varieties

Facts

Sales Strategies

Dynamic Displays

Food Service

In the Backroom

Equivalents

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