Romaine

Commodity Overview

Romaine adds a different flavor and texture to your lettuce category. Promote it as a more nutrient-dense option for salads and meals. Encourage shoppers who are looking for low-carb options to consider using romaine as a wrap.

PLUs

4640 regular/cos
3097 red romaine

Varieties

Green Romaine

Red Romaine

Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.

USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

Romaine’s health benefits are a big draw for consumers. Romaine contains vitamin A, which is essential for healthy eyes. The folate found in romaine can help prevent neural tube birth defects. Romaine is a good source of potassium, which has been shown to help lower blood pressure. The vitamin C in romaine can help keep your immune system working well and help prevent cancer.
The U.S. Food and Drug Administration has approved the following nutrient content descriptors for romaine: low-fat, saturated fat-free, sodium-free, cholesterol-free, low in calories, high in vitamin A and a good source of folate.

Sales Strategies

Besides being the base for Caesar salad, romaine can also be used as a topping for sandwiches and in other types of salads. Cross-merchandise it with croutons, salad dressing, salad toppings, deli meat and cheese.
Romaine is available year-round, so take advantage and promote it throughout the year.
Fall: Include romaine in football game-day promotions as a topping for tailgate burgers.
Winter: Promote romaine as a base for holiday salads. Encourage consumers to think about adding a Caesar salad to their holiday table.
Spring: Create an Ides of March display to play up romaine’s association with Caesar salad. Include it in Cinco de Mayo promotions as an alternative to iceberg lettuce in Mexican dishes.
Summer: Promote romaine as an important piece of summer grilling promotions as a topping for grilled hamburgers or chicken sandwiches.
Offer a salad promotion that lets consumers choose three salad items for the same price. Include romaine as one of the options.

Dynamic Displays

Be aware that there are two types of romaine. Self-closing romaine has leaves that curve inward at the tips to form well-blanched closed heads. Loose closing includes varieties that do not form closed heads, with leaves that appear coarse but are actually tender, sweet and less bitter than other varieties.
Romaine can be displayed vertically, which creates an opportunity to draw a shopper’s eye. Stacking romaine heads vertically also helps keep the bottom heads from being crushed.
Place romaine near other salad vegetables. Displaying romaine next to carrots or tomatoes creates an eye-catching color contrast.
Romaine hearts are popular with consumers who just want the tender leaves near the middle, so include them in your display.

Food Service

Use romaine as a topping for sandwiches from chicken to hamburger.
Romaine leaves are perfect to use as lettuce wraps for carb-conscious consumers.
Offer romaine in a Caesar salad, but also use it as a base for other salads. Consider adding romaine to salad bars.
Use a single romaine leaf as an attractive plate garnish.
To crisp romaine, plunge the leaves in ice water for a few minutes just before serving.

In the Backroom

Shipping
40-lb. 2⁄3 cartons/crate, 24-count (West) 40-lb. cartons 28-lb. 1 3-bushel cartons 22-lb. 11⁄9-bushel cartons/crates 22-lb. cartons, 24-count (East) 18-lb. cartons, 12-count RPC – 6425, 6426, 6428, 6432 Foodservice packs 48-count jumbo hearts 48-count petite hearts Chopped Cartons, 4 5-lb. bags Cartons, 4 3-lb. bags 2- and 4-dozen loose 4-dozen loose Consumer packs Romaine hearts 18-bag carton, 2 heads per bag 12-bag carton, 3 heads per bag, 48-count 8-bag carton, 6 heads per bag (club stores) 4 dozen, loose

Grades
U.S. No. 1

Handling
Temperature: 32 F (0 C) (Romaine will freeze if placed directly on ice or subjected to temperatures below this. If using ice in a display, place it on the sides and not on the product.) Relative humidity: 95% Mist: lightly Typical shelf life: 14 to 21 days Romaine does not maintain top quality when stored for extended periods.

M. Levin and Company, Inc.

Overview (3) (0) (12)

Business Type:

Wholesaler

Location HQ:

Philadelphia, 19153 Pennsylvania

Phone:

+1 215-336-2900

Fax:

+1 215-755-6757

Website:

www.mlevinco.com

Commodities:

Berries (6), Citrus (4)

S Strock & Co., Inc.

Overview (15) (4) (12)

Business Type:

Shipper

Location HQ:

Boston, 02150 Massachusetts

Phone:

+1 617-884-0263

Fax:

+1 617-884-7310

Website:

www.strock.com

Commodities:

Berries (5), Citrus (5)

JW Farms Organic Inc

Overview (1) (0) (0)

Business Type:

Wholesaler

Location HQ:

Watsonville, 95076-4838 California

Phone:

+1 831-288-0505

Fax:

+1 831-288-0575

Website:

jwfarms.com

Commodities:

Berries (10)

Coosemans LA Inc

Overview (9) (8) (5)

Business Type:

Shipper

Location HQ:

Los Angeles, 90021 California

Phone:

+1 213-689-1551

Fax:

+1 213-689-1583

Website:

www.coosemansla.com

Commodities:

Berries (5), Citrus (3), Deciduous Fruit (2)

A & Z Produce

Overview (3) (0) (10)

Business Type:

Broker

Location HQ:

North Salt Lake, 84054 Utah

Phone:

+1 801-359-2081

Fax:

+1 801-532-3859

Website:

www.azproduce.net

Commodities:

Berries (6), Deciduous Fruit (4)

TLC Custom Farming LLC

Overview (1) (0) (0)

Business Type:

Grower

Location HQ:

Yuma, 85364 Arizona

Phone:

+1 928-726-1541

Website:

www.tlcfarming.com

Commodities:

Cooking Vegetables (4), Salad Vegetables (6)

Valley Fruit and Produce/Continental Export

Overview (1) (1) (11)

Business Type:

Exporter

Location HQ:

Los Angeles, 90021-1616 California

Phone:

+1 213-627-8736 - Ext. 1330

Website:

www.valleyproduce.com

Commodities:

Berries (6), Citrus (4)

Ruhlig Farms LLC

Overview (3) (3) (1)

Business Type:

Grower

Location HQ:

Carleton, 48117 Michigan

Phone:

+1 734-587-2884

Fax:

+1 734-587-2884

Website:

ruhligfarms.weebly.com

Commodities:

Melons (1), Cooking Vegetables (8), Salad Vegetables (1)

Classic Salads LLC

Overview (10) (1) (1)

Business Type:

Processor

Location HQ:

Watsonville, 95076 California

Phone:

+1 831-763-4520,+1 928-726-6198

Fax:

+1 831-763-1542

Website:

www.classicsalads.com

Commodities:

Salad Vegetables (7), Cooking Vegetables (3)

Sunterra Distribution LLC

Overview (3) (0) (0)

Business Type:

Wholesaler

Location HQ:

Dallas, 75201 Texas

Phone:

+1 469-547-6161

Website:

www.sunterraproduce.com

Commodities:

Berries (10)

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JW Farms Organic Inc

Overview (1) (0) (0)

Business Type:

Wholesaler

Location HQ:

Watsonville, 95076-4838 California

Berries:

Strawberries, Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Specialty Berries, Red Currants, Kiwiberries

Coast Produce Company

Overview (5) (0) (9)

Business Type:

Broker, Shipper, Wholesaler

Location HQ:

Los Angeles, 90021 California

Berries:

Blackberries, Blueberries

Deciduous Fruit:

Apples, Asian Pears, Grapes, Pomegranates

Melons:

Cantaloupe

Stone Fruit:

Cherries, Nectarines, Peaches

S Strock & Co., Inc.

Overview (15) (4) (12)

Business Type:

Shipper, Wholesaler

Location HQ:

Boston, 02150 Massachusetts

Berries:

Blackberries, Blueberries, Cranberries, Raspberries, Strawberries

Citrus:

Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines

TLC Custom Farming LLC

Overview (1) (0) (0)

Business Type:

Grower

Location HQ:

Yuma, 85364 Arizona

Cooking Vegetables:

Greens, Kale, Green Swiss Chard, Red Swiss Chard

Salad Vegetables:

Spinach, Savoy Spinach, Baby Spinach, Arugula, Green Leaf Lettuce, Red Leaf Lettuce

Esscalo HQ

Overview (3) (0) (0)

Business Type:

Broker, Exporter, Importer

Location HQ:

San Antonio, 78258 Texas

Berries:

Blackberries, Blueberries, Cranberries, Strawberries

Deciduous Fruit:

Pomegranates

Tropical Fruit:

Carambola, Plantains

Cooking Vegetables:

Celery Root, Leeks, Parsley Root

A & Z Produce

Overview (3) (0) (10)

Business Type:

Broker, Wholesaler

Location HQ:

North Salt Lake, 84054 Utah

Berries:

Blackberries, Blueberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries

Deciduous Fruit:

Koru Apples, Cosmic Crisp® Apples, Envy™ Apples, Jazz™ Apples

Fresh Wave LLC, The

Overview (7) (0) (13)

Business Type:

Exporter, Grower, Shipper, Importer, Packaging

Location HQ:

Vineland, 08360 New Jersey

Berries:

Blueberries

Citrus:

Limes, Oranges, Clementines / Mandarins / Tangerines

Deciduous Fruit:

Grapes, Pears

Cooking Vegetables:

Asparagus, Beets, Cabbage, Eggplant

Lakeside Organic Gardens LLC

Overview (2) (0) (1)

Business Type:

Grower, Shipper

Location HQ:

Watsonville, 95076 California

Cooking Vegetables:

Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Greens, Kale, Leeks, Parsnips, Radicchio

Coosemans LA Inc

Overview (9) (8) (5)

Business Type:

Shipper, Importer

Location HQ:

Los Angeles, 90021 California

Berries:

Blackberries, Blueberries, Cranberries, Raspberries, Strawberries

Citrus:

Lemons, Limes, Oranges

Deciduous Fruit:

Apples, Asian Pears

Classic Salads LLC

Overview (10) (1) (1)

Business Type:

Grower, Shipper, Wholesaler, Processor

Location HQ:

Watsonville, 95076 California

Salad Vegetables:

Mesclun/Spring Mix, Arugula, Spinach, Baby Spinach, Green Leaf Lettuce, Red Leaf Lettuce, Romaine

Cooking Vegetables:

Green Swiss Chard, Red Swiss Chard, Baby Kale

Romaine

Romaine

Commodity Overview

PLUs

Varieties

Facts

Sales Strategies

Dynamic Displays

Food Service

In the Backroom

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