Celery

Celery

Celery

Commodity Overview

Celery’s versatility is its biggest selling point. It adds flavor and texture to raw and cooked dishes while keeping the calorie count low, so be sure to promote it for a variety of uses.

PLUs

4071 bunch, small, East
4582 bunch, large, East
4070 bunch, small, West
4583 bunch, large, West
4575 hearts
4576 sticks
Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.
USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

  • Celery offers a variety of health benefits. It is a good source of vitamin C, which is a known immune-system booster and can help prevent cancer. Diets including celery have been shown to be helpful in lowering cholesterol and blood pressure. Celery extracts have been shown to reduce inflammation in the digestive system. Celery also contains beta-carotene, which has been shown to help with eye health.
  • The U.S. Food and Drug Administration has approved the following nutrient content descriptors for celery: fat free, saturated fat free, low-sodium, cholesterol-free, low in calories and a good source of vitamin C.

Sales Strategies

  • Celery is an ingredient in many recipes so cross-promote it with other items, including stuffing, bagged salads, croutons, salad dressings, soup ingredients and juicing equipment and other juicing vegetables.
  • Celery is available in plentiful quantities year-round. Promote it throughout the year.
  • Fall: Include celery in fall soup displays as it is a staple in soups. Add celery to vegetable trays that you are promoting for football game day parties. Promote celery as a healthy addition to back-to-school lunch boxes. Offer single-serve packs for easy preparation.
  • Winter: Celery is a traditional addition to stuffing, so be sure to promote it with stuffing supplies around the winter holidays. Promote celery with other Asian vegetables around Chinese New Year as it adds flavor to stir-fries.
  • Spring: Include celery in spring promotions centered around salad vegetables.
  • Summer: Promote celery as a quick summertime snack for kids. Cross-promote it with cream cheese or peanut butter.
  • Offer samples of celery with dip or spread with cream cheese or peanut butter to encourage consumers to buy celery as a snack option.

Dynamic Displays

  • Display celery on refrigerated tables and in refrigerated cases to keep it looking fresh. Warm temperatures cause celery to wilt. Remove wilted or damaged product from the display as soon as possible.
  • Offer both stalks and celery hearts to appeal to consumers who prefer the sweeter flavor and shorter preparation time of the hearts.
  • Place celery vertically on the display to create an eye-catching design. Display celery next to carrots or tomatoes to create a complementary color scheme.
  • Offer fresh-cut celery sticks and single-serve packages with dip to appeal to those consumers who want a quick snack but not the work of creating it themselves.

Food Service

  • Include celery in soup as it adds flavor and texture.
  • Stir-fry dishes are the perfect place to add celery.
  • Offer celery in omelets and as an addition to scrambled eggs.
  • Place celery in salads and on salad bars.
  • Use celery curls as a plate garnish.
  • Celery sticks can be used as drink stirrers.
  • Add celery sticks to the children’s menu with dip as an alternative to french fries

In the Backroom

Shipping
50- to 60-lb. cartons, naked, 18, 24, 30, 36 or 48 count 50- to 60-lb. cartons, sleeved, 18, 24, 30, 36 or 48 count RPC 6416, 6419, 6420, 6423, 6425, 6426, 6428 Hearts 18 1-lb. bags 12 11/2-lb. bags Foodservice packs Whole product continues to be packed according to size, ranging from 18- to 48-count. Celery hearts come in 12-, 18- and 24-count. Diced or cut celery 4 5-lb. bags, 1/4 –inch, ½-inch or 4-inch sticks 2 5-lb. bags, 1/4 –inch, ½-inch or 4-inch sticks

Grades
U.S. extra No. 1 U.S. No. 1 U.S. No. 2 Not all celery is graded. Ungraded celery is called “unclassified.”

Handling
Temperature: 32 to 36 F, 0 to 2 C Relative humidity: 90-95% Mist: yes (Do not mist wrapped product.) Typical shelf life: 14 to 28 days from harvest, 3 to 5 days in store Odor-sensitive. Do not store or transport with commodities that produce odors, such as apples, carrots, bulb onions or pears. Odor-producer. Do not store or transport with odor-sensitive produce. Fresh-cut Store fresh-cut celery at 34 F, 1 C, and keep bags closed until used. Celery will dehydrate if left uncovered. Place product in an ice water bath to replace moisture.

Equivalents

20 lb. diced = about 2⁄3 standard case 20 lb. sticks = about 1 standard case 11⁄3 lb. = 1 lb. prepared usable celery 1 lb. stalks = 4 cups chopped or sliced 4 cups raw = 3 cups cooked 1 lb. prepared = 4 servings 1 medium bunch = 4 to 6 servings

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California Association of Food Banks

Overview (3)    (0)    (0)   
Business Type:
Food Bank
Location HQ:
Oakland, 94612 California
Phone:
+1 510-272-4435
Website:
Commodities:
Melons (1), Salad Vegetables (2)
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Schwartz, Ben B., & Sons, Inc.

BCA Award
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Business Type:
Trucking
Location HQ:
Detroit, 48209-2977 Michigan
Phone:
+1 313-841-8300
Fax:
+1 313-841-1253
Website:
Commodities:
Berries (3), Deciduous Fruit (1), Melons (1), Stone Fruit (1), Tropical Fruit (2), Cooking Vegetables (2)
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S Strock & Co., Inc.

BCA Award
Overview (15)    (4)    (12)   
Business Type:
Shipper
Location HQ:
Boston, 02150 Massachusetts
Phone:
+1 617-884-0263
Fax:
+1 617-884-7310
Website:
Commodities:
Berries (5), Citrus (5)
coosemansla

Coosemans LA Inc

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Business Type:
Shipper
Location HQ:
Los Angeles, 90021 California
Phone:
+1 213-689-1551
Fax:
+1 213-689-1583
Website:
Commodities:
Berries (5), Citrus (3), Deciduous Fruit (2)
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Valley Fruit and Produce/Continental Export

Overview (1)    (1)    (11)   
Business Type:
Exporter
Location HQ:
Los Angeles, 90021-1616 California
Phone:
+1 213-627-8736 - Ext. 1330
Website:
Commodities:
Berries (6), Citrus (4)
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Duda Farm Fresh Foods Inc HQ

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Business Type:
Grower
Location HQ:
Salinas, 93901 California
Phone:
+1 831-424-6408
Fax:
+1 831-757-5078
Website:
Commodities:
Salad Vegetables (7)
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Nickey Gregory Company, Inc.

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Business Type:
Trucking
Location HQ:
Forest Park, 30297 Georgia
Phone:
+1 404-366-7410
Fax:
+1 404-366-1865
Website:
Commodities:
Berries (1), Citrus (1), Deciduous Fruit (2), Stone Fruit (1), Cooking Vegetables (3), Salad Vegetables (2)
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Gold Coast Packing Co Inc

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Business Type:
Grower
Location HQ:
Santa Maria, 93458 California
Phone:
+1 805-928-2593
Fax:
+1 805-922-8719
Website:
Commodities:
Salad Vegetables (3), Organic Produce (6), Cooking Vegetables (1)
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M. Levin and Company, Inc.

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Business Type:
Wholesaler
Location HQ:
Philadelphia, 19153 Pennsylvania
Phone:
+1 215-336-2900
Fax:
+1 215-755-6757
Website:
Commodities:
Berries (6), Citrus (4)
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Sunterra Distribution LLC

Overview (3)    (0)    (0)   
Business Type:
Wholesaler
Location HQ:
Dallas, 75201 Texas
Phone:
+1 469-547-6161
Website:
Commodities:
Berries (10)
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Courchesne Larose Ltee

BCA Award
Overview (53)    (4)    (10)   
Business Type:
Wholesaler
Location HQ:
Montreal, H1J 0A6 Quebec
Phone:
+1 514-525-6381
Fax:
+1 514-525-1084
Website:
Commodities:
Citrus (1), Deciduous Fruit (3), Melons (2), Tropical Fruit (3), Cooking Vegetables (1)
JWFarms

JW Farms Organic Inc

Overview (1)    (0)    (0)   
Business Type:
Wholesaler
Location HQ:
Watsonville, 95076-4838 California
Phone:
+1 831-288-0505
Fax:
+1 831-288-0575
Website:
Commodities:
Berries (10)
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UNFI Produce - Headquarters

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Business Type:
Shipper
Location HQ:
Providence, 02908-5637 Rhode Island
Phone:
+1 856-241-9090,+1 800-899-5944
Fax:
+1 866-386-2371
Website:
Commodities:
Berries (1), Deciduous Fruit (5), Stone Fruit (4)
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A & Z Produce

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Business Type:
Broker
Location HQ:
North Salt Lake, 84054 Utah
Phone:
+1 801-359-2081
Fax:
+1 801-532-3859
Website:
Commodities:
Berries (6), Deciduous Fruit (4)
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California Association of Food Banks

Overview (3)   (0)   (0)  
Business Type:
Food Bank
Location HQ:
Oakland, 94612 California
Melons:
Cantaloupe
Salad Vegetables:
Broccoli, Celery
JWFarms

JW Farms Organic Inc

Overview (1)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Watsonville, 95076-4838 California
Berries:
Strawberries, Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Specialty Berries, Red Currants, Kiwiberries
coastproduce

Coast Produce Company

Overview (5)   (0)   (9)  
Business Type:
Broker, Shipper, Wholesaler
Location HQ:
Los Angeles, 90021 California
Berries:
Blackberries, Blueberries
Deciduous Fruit:
Apples, Asian Pears, Grapes, Pomegranates
Melons:
Cantaloupe
Stone Fruit:
Cherries, Nectarines, Peaches
Courchesne_Larose_Logo

Courchesne Larose Ltee

BCA Award
Overview (53)   (4)   (10)  
Business Type:
Importer, Wholesaler
Location HQ:
Montreal, H1J 0A6 Quebec
Citrus:
Grapefruit
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Watermelon
Tropical Fruit:
Bananas, Mangoes, Pineapple
Cooking Vegetables:
Asparagus
schwartz-4c

Schwartz, Ben B., & Sons, Inc.

BCA Award
Overview (12)   (0)   (5)  
Business Type:
Broker, Importer, Wholesaler, Trucking
Location HQ:
Detroit, 48209-2977 Michigan
Berries:
Blackberries, Blueberries, Strawberries
Deciduous Fruit:
Pomegranates
Melons:
Cantaloupe
Stone Fruit:
Apricots
Tropical Fruit:
Carambola, Plantains
Cooking Vegetables:
Celery Root, Leeks
SStrock-logo

S Strock & Co., Inc.

BCA Award
Overview (15)   (4)   (12)  
Business Type:
Shipper, Wholesaler
Location HQ:
Boston, 02150 Massachusetts
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
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Esscalo HQ

Overview (3)   (0)   (0)  
Business Type:
Broker, Exporter, Importer
Location HQ:
San Antonio, 78258 Texas
Berries:
Blackberries, Blueberries, Cranberries, Strawberries
Deciduous Fruit:
Pomegranates
Tropical Fruit:
Carambola, Plantains
Cooking Vegetables:
Celery Root, Leeks, Parsley Root
A&Z-White-300

A & Z Produce

Overview (3)   (0)   (10)  
Business Type:
Broker, Wholesaler
Location HQ:
North Salt Lake, 84054 Utah
Berries:
Blackberries, Blueberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries
Deciduous Fruit:
Koru Apples, Cosmic Crisp® Apples, Envy™ Apples, Jazz™ Apples
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Lakeside Organic Gardens LLC

Overview (2)   (0)   (1)  
Business Type:
Grower, Shipper
Location HQ:
Watsonville, 95076 California
Cooking Vegetables:
Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Greens, Kale, Leeks, Parsnips, Radicchio
dudasons-4c

Duda Farm Fresh Foods Inc HQ

Overview (36)   (0)   (4)  
Business Type:
Grower, Shipper
Location HQ:
Salinas, 93901 California
Salad Vegetables:
Broccoli, Celery, Celery Hearts, Green Leaf Lettuce, Red Leaf Lettuce, Boston/Butterhead Lettuce, Escarole








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