Broccoli

Broccoli

Broccoli

Commodity Overview

Broccoli can be eaten both raw and cooked and by itself or in a larger dish, creating lots of promotional opportunities that can entice shoppers to buy. Offer both broccoli with stocks and broccoli crowns. Include bags of florets on your display. Time-crunched consumers will appreciate the fresh-cut option.

PLUs

4060 regular
4547 broccoli raab
4548 florets
3082 crowns
3277 baby
Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.
USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

  • Broccoli contains a host of nutrients that will satisfy even the most picky health-conscious consumer. Cooked broccoli contains more vitamin C than an orange and is a good source of calcium. Broccoli also contains antioxidants that have been shown to help fight cancer. Research suggests that eating broccoli can help prevent cataracts, and eating broccoli can help prevent strokes.
  • The U.S. Food and Drug Administration has approved the following nutrient content descriptors for broccoli: fat-free (must state that broccoli contains less than 0.5g fat per 85g of broccoli), saturated fat-free, low-sodium, cholesterol-free, low in calories, high in vitamin C and a good source of folate.

Sales Strategies

  • Broccoli is a versatile vegetable with many uses. Leverage that versatility by cross-merchandising it with dips, cheese sauce, salad dressing, bagged salads and cheese.
  • Broccoli is available in good quantities year-round, so have a year-round marketing plan.
  • Fall: Promote broccoli as a warm, hearty side dish for fall meals. Include it in football game-day promotions as part of your veggie trays.
  • Winter: Add broccoli to your holiday adds as it is a popular holiday side dish. Include it in winter soup displays and in post-New Year’s promotions to the health-conscious consumer.
  • Spring: Include broccoli in spring vegetable promotions as a side dish and as an addition to springtime salads. Include it in Easter and Mother’s Day promotions.
  • Summer: Broccoli grills well, so include it in summertime grilling promotions. Be sure to offer preparation tips to those unfamiliar with how to grill it.
  • Promote stir-fry mixes and vegetable trays that include broccoli as a time-saving measure for busy consumers.

Dynamic Displays

  • Offer both broccoli with stocks and broccoli crowns. Include bags of florets on your display. Time-crunched consumers will appreciate the fresh-cut option.
  • Make sure broccoli gets enough air by only stacking them one or two deep to keep air circulating between the heads.
  • Broccoli’s deep green color makes a striking contrast to other vegetables. Pair it with cauliflower or summer squash to create an eye-catching display.
  • Include recipes for broccoli on your display to help consumers think of it as more than just a side dish.

Food Service

  • Cook broccoli just until it’s tender. Overcooking causes it to lose its valuable nutrients.
  • Offer broccoli in cheese sauce as a side dish or include it in a mixed vegetable dish.
  • Include broccoli in soups.
  • Add broccoli to salads and salad bars.

In the Backroom

Shipping
Bunched 23-lb. cartons/crates, 14s and 18s RPC 6419, 6420, 6423, 6425 Crowns 20-lb. box, bulk RPC 6419, 6420, 6423, 6425 Consumer packs Broccoli packs are available in florets, bunch, broccoli coleslaw, spears and stalk cuts (which are available diced, coin-cut and shredded). Value-added packs Florets come in cello bags packed in 9- to 18-lb. cardboard cartons and 8-oz. and 1-lb. retail packs. Fresh-cut spears are offered in 10-, 15- and 20-lb. loose-packed cartons. Florets (2-inches or less) are available to foodservice in 3-lb. cello bags and loose. Broccoli coleslaw (shredded broccoli, red cabbage and carrots) is available in 8-oz. and 1- and 5-lb. bags. Iceless broccoli also is available.

Grades
United States U.S. fancy U.S. No. 1 U.S. combinations U.S. No. 2

Handling
Temperature: 32 F, 0 C Relative humidity: 95-100% Mist: lightly (unpackaged) Typical shelf life: bunched 10 to 14 days, packaged 14 to 16 days Ethylene-sensitive. Do not store or transport with commodities that produce ethylene. Moderately sensitive to freezing injury. Dunking in cold water can revive slightly wilted broccoli.

Equivalents

1 pound = 4.5 portions or two medium spears

A&Z-White-300

A & Z Produce

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Business Type:
Broker
Location HQ:
North Salt Lake, 84054 Utah
Phone:
+1 801-359-2081
Fax:
+1 801-532-3859
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M. Levin and Company, Inc.

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Business Type:
Wholesaler
Location HQ:
Philadelphia, 19153 Pennsylvania
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+1 215-336-2900
Fax:
+1 215-755-6757
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JW Farms Organic Inc

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Business Type:
Wholesaler
Location HQ:
Watsonville, 95076-4838 California
Phone:
+1 831-288-0505
Fax:
+1 831-288-0575
Website:
Commodities:
Berries (10)
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Courchesne Larose Ltee

BCA Award
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Business Type:
Wholesaler
Location HQ:
Montreal, H1J 0A6 Quebec
Phone:
+1 514-525-6381
Fax:
+1 514-525-1084
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Citrus (1), Deciduous Fruit (3), Melons (2), Tropical Fruit (3), Cooking Vegetables (1)
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Ruhlig Farms LLC

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Business Type:
Grower
Location HQ:
Carleton, 48117 Michigan
Phone:
+1 734-587-2884
Fax:
+1 734-587-2884
Website:
Commodities:
Melons (1), Cooking Vegetables (8), Salad Vegetables (1)
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Duda Farm Fresh Foods Inc HQ

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Business Type:
Grower
Location HQ:
Salinas, 93901 California
Phone:
+1 831-424-6408
Fax:
+1 831-757-5078
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Commodities:
Salad Vegetables (7)
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California Association of Food Banks

Overview (3)    (0)    (0)   
Business Type:
Food Bank
Location HQ:
Oakland, 94612 California
Phone:
+1 510-272-4435
Website:
Commodities:
Melons (1), Salad Vegetables (2)
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Schwartz, Ben B., & Sons, Inc.

BCA Award
Overview (12)    (0)    (5)   
Business Type:
Trucking
Location HQ:
Detroit, 48209-2977 Michigan
Phone:
+1 313-841-8300
Fax:
+1 313-841-1253
Website:
Commodities:
Berries (3), Deciduous Fruit (1), Melons (1), Stone Fruit (1), Tropical Fruit (2), Cooking Vegetables (2)
coosemansla

Coosemans LA Inc

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Business Type:
Shipper
Location HQ:
Los Angeles, 90021 California
Phone:
+1 213-689-1551
Fax:
+1 213-689-1583
Website:
Commodities:
Berries (5), Citrus (3), Deciduous Fruit (2)
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Gold Coast Packing Co Inc

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Business Type:
Grower
Location HQ:
Santa Maria, 93458 California
Phone:
+1 805-928-2593
Fax:
+1 805-922-8719
Website:
Commodities:
Salad Vegetables (3), Organic Produce (6), Cooking Vegetables (1)
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UNFI Produce - Headquarters

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Business Type:
Shipper
Location HQ:
Providence, 02908-5637 Rhode Island
Phone:
+1 856-241-9090,+1 800-899-5944
Fax:
+1 866-386-2371
Website:
Commodities:
Berries (1), Deciduous Fruit (5), Stone Fruit (4)
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Valley Fruit and Produce/Continental Export

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Business Type:
Exporter
Location HQ:
Los Angeles, 90021-1616 California
Phone:
+1 213-627-8736 - Ext. 1330
Website:
Commodities:
Berries (6), Citrus (4)
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Max Group Corporation

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Business Type:
Exporter
Location HQ:
City Of Industry, 91745 California
Phone:
+1 626-935-0050
Fax:
+1 626-854-1550
Website:
Commodities:
Citrus (1), Tropical Fruit (5), Cooking Vegetables (4)
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S Strock & Co., Inc.

BCA Award
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Business Type:
Shipper
Location HQ:
Boston, 02150 Massachusetts
Phone:
+1 617-884-0263
Fax:
+1 617-884-7310
Website:
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Berries (5), Citrus (5)
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Sunterra Distribution LLC

Overview (3)    (0)    (0)   
Business Type:
Wholesaler
Location HQ:
Dallas, 75201 Texas
Phone:
+1 469-547-6161
Website:
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Berries (10)
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cafb-logo

California Association of Food Banks

Overview (3)   (0)   (0)  
Business Type:
Food Bank
Location HQ:
Oakland, 94612 California
Melons:
Cantaloupe
Salad Vegetables:
Broccoli, Celery
JWFarms

JW Farms Organic Inc

Overview (1)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Watsonville, 95076-4838 California
Berries:
Strawberries, Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Specialty Berries, Red Currants, Kiwiberries
MaxGroup-logo

Max Group Corporation

Overview (6)   (0)   (0)  
Business Type:
Exporter, Grower, Shipper
Location HQ:
City Of Industry, 91745 California
Citrus:
Limes
Tropical Fruit:
Mangoes, Ataulfo Mangoes, Tommy Atkins Mangoes, Kent Mangoes, Keitt Mangoes
Cooking Vegetables:
Green Beans, Green Cabbage, Corn, White Sweet Corn
coastproduce

Coast Produce Company

Overview (5)   (0)   (9)  
Business Type:
Broker, Shipper, Wholesaler
Location HQ:
Los Angeles, 90021 California
Berries:
Blackberries, Blueberries
Deciduous Fruit:
Apples, Asian Pears, Grapes, Pomegranates
Melons:
Cantaloupe
Stone Fruit:
Cherries, Nectarines, Peaches
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Smiths Farm Sales Inc

Overview (6)   (1)   (6)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Presque Isle, 04769 Maine
Cooking Vegetables:
Cauliflower, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Broccoli
Courchesne_Larose_Logo

Courchesne Larose Ltee

BCA Award
Overview (53)   (4)   (10)  
Business Type:
Importer, Wholesaler
Location HQ:
Montreal, H1J 0A6 Quebec
Citrus:
Grapefruit
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Watermelon
Tropical Fruit:
Bananas, Mangoes, Pineapple
Cooking Vegetables:
Asparagus
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Schwartz, Ben B., & Sons, Inc.

BCA Award
Overview (12)   (0)   (5)  
Business Type:
Broker, Importer, Wholesaler, Trucking
Location HQ:
Detroit, 48209-2977 Michigan
Berries:
Blackberries, Blueberries, Strawberries
Deciduous Fruit:
Pomegranates
Melons:
Cantaloupe
Stone Fruit:
Apricots
Tropical Fruit:
Carambola, Plantains
Cooking Vegetables:
Celery Root, Leeks
SStrock-logo

S Strock & Co., Inc.

BCA Award
Overview (15)   (4)   (12)  
Business Type:
Shipper, Wholesaler
Location HQ:
Boston, 02150 Massachusetts
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
FarmacopiaFarms

Farmacopia Farms LLC

Overview (2)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Montgomery, 77356 Texas
Berries:
Blackberries, Blueberries, Raspberries, Red Raspberries, Strawberries
Citrus:
Limes
Deciduous Fruit:
Apples, Figs, Grapes, Green Grapes
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Esscalo HQ

Overview (3)   (0)   (0)  
Business Type:
Broker, Exporter, Importer
Location HQ:
San Antonio, 78258 Texas
Berries:
Blackberries, Blueberries, Cranberries, Strawberries
Deciduous Fruit:
Pomegranates
Tropical Fruit:
Carambola, Plantains
Cooking Vegetables:
Celery Root, Leeks, Parsley Root








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