Organic Romaine

Organic Romaine

Organic Romaine

Commodity Overview

Romaine has outpaced all other types of lettuce in organic sales, making it an important part of your organic lettuce mix. Include romaine in your organic mix to add profits to your bottom line.

PLUs

94640 regular/cos
93097 red romaine
Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.
USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Sales Strategies

Promote organic romaine as a more nutrient dense base for salads and topper for burgers and sandwiches than some other types of lettuce. Include romaine in grilling promotions and cross-merchandise it with organic deli meats and cheese.

Create an organic salad promotion that includes organic romaine. Promote it with organic Caesar salad dressing and organic parmesan cheese. Consider running the promotion around the Ides of March.

Promote organic romaine to parents as a healthy choice for a sandwich topper or salad base for kids. Romaine hearts’ sweeter flavor can appeal to kids more than traditional lettuces.

Dynamic Displays

Organic romaine is available as a whole head, as hearts, chopped and shredded, so include different options in your display. Consider offering chopped or shredded organic romaine in your bagged salad section.

Try stacking organic romaine vertically to create a different line to draw the consumers’ eye. This also helps keep the heads on the bottom from being crushed.

Include romaine in displays with other organic salad vegetables. Place it next to organic tomatoes or carrots for a striking color contrast.

Include signs on your display that explain organic growing practices to educate consumers and to help explain the price difference from conventional.

In the Backroom

Shipping
Romaine heads and hearts come in a variety of packs similar to conventional romaine, including 24-count cartons. Shredded romaine is available in packs of 4, 5-pound bags, and chopped romaine is available in cartons of 6, 2-pound bags.

Grades
U.S. No. 1

Handling
Temperature: 32 F (0 C) (Romaine will freeze if placed directly on ice or subjected to temperatures below this. If using ice in a display, place it on the sides and not on the product.)
Relative humidity: 95%
Mist: lightly
Typical shelf life: 14 to 21 days
Romaine does not maintain top quality when stored for extended periods.

Organic

1
bay_area_0

Bay Area Herbs & Specialties LLC

Overview (0)   (0)   (5)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
South San Francisco, 94080 California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Limes, Oranges
LFFC-Logo-Color

Lancaster Farm Fresh Cooperative

Overview (2)   (0)   (1)  
Business Type:
Wholesaler
Location HQ:
Lancaster, 17603 Pennsylvania
Berries:
Strawberries
Cooking Vegetables:
Asparagus
Organic Produce:
Organic Apples, Organic Artichokes, Organic Asparagus, Organic Beans, Organic Beets, Organic Blackberries, Organic Broccoli, Organic Brussels Sprouts
DR Logo w grn Co-op (2)

Deep Root Organic Truck Farmers Coop Inc

Overview (2)   (0)   (0)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Johnson, 05656 Vermont
Organic Produce:
Organic Asparagus, Organic Beans, Organic Beets, Organic Brussels Sprouts, Organic Cabbage, Organic Carrots, Organic Corn, Organic Cucumbers, Organic Greens, Organic Herbs
cal_farms

Cal Farms Inc

Overview (3)   (0)   (1)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Oregon City, 97045 Oregon
Cooking Vegetables:
Leeks
Salad Vegetables:
Spinach, Lettuce, Onions, Green, Radishes, Romaine
Organic Produce:
Organic Beets, Organic Cabbage, Organic Greens, Organic Herbs
Greenheart.Logo_.343A_0

Greenheart Farms Inc

Overview (3)   (0)   (0)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Arroyo Grande, 93420 California
Berries:
Blackberries, Blueberries, Raspberries, Strawberries, Specialty Berries
Melons:
Cantaloupe, Honeydew, Watermelon, Specialty Melons
Cooking Vegetables:
Beets
Azure Standard 250px (1)

Azure Standard

Overview (2)   (0)   (0)  
Business Type:
Grower, Shipper, Retailer, Wholesaler, Processor
Location HQ:
Dufur, 97021 Oregon
Berries:
Blueberries, Cranberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Asian Pears
default_product_image

Joseph A Cimino Food Brokers Inc

BCA Award
Overview (6)   (0)   (4)  
Business Type:
Broker, Wholesaler
Location HQ:
Liverpool, 13090 New York
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries
default_product_image

Elite Fresh Produce Distributors LLC

Overview (2)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Payette, 83661-2421 Idaho
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries
default_product_image

B.E.T. Brokerage LLC

Overview (2)   (0)   (0)  
Business Type:
Broker
Location HQ:
Chelsea, 02150 Massachusetts
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Limes, Oranges
default_product_image

Neil Bassetti Farms LLC

Overview (2)   (0)   (0)  
Business Type:
Grower
Location HQ:
Greenfield, 93927 California
Cooking Vegetables:
Cabbage, Cauliflower, Kale
Salad Vegetables:
Spinach, Broccoli, Carrots, Celery, Lettuce, Romaine
Organic Produce:
Organic Romaine








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