Organic Kale

Organic Kale

Organic Kale

Commodity Overview

Organic kale has seen steady increases in sales over the years, and now it represents more than 80% of the kale category sales. Kale is still a wildly popular organic item, accounting for nearly 3% of total organic produce sales. Consider displaying kale with other organic greens to create a one-stop shop for greens in your produce department.

PLUs

94627 kale, green
93095 kale, multicolor
Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.
USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Sales Strategies

Promote organic kale as a healthy, sustainably grown “superfood.” It is nutrient dense and appeals to consumers looking to maintain a healthy lifestyle.

Include organic kale in juicing promotions as well as in salad promotions. Consider cross-merchandising it with organic bagged salads, organic salad dressing and croutons, organic vinegar and sea salt.

Promote organic kale as a hearty ingredient to add to soups during the winter. Include organic broth and organic meat in the promotion.

Organic kale is traditionally served as a summertime side dish, so promote it during the summer as a tasty addition to the plate.

Dynamic Displays

Displaying organic kale next to conventional kale can create a larger display. Just be sure the appropriate barriers are in place to avoid cross-contamination. Consider displaying kale with other organic greens to create a one-stop shop for greens in your produce department.

Consider offering both organic green kale and organic red kale to create options for your organic consumers.

Organic kale is a popular juicing item, so consider making a juicing display that includes popular juicing vegetables like organic kale, beets and carrots. Include juicers and other juicing supplies in your display.

Include preparation tips and recipes on your organic kale display. While many consumers know kale is good for them, they may have no idea how to prepare it.

In the Backroom

Shipping
Organic kale is often shipped in 24-count cartons but is available in cartons of varying weights.

Grades
U.S. No. 1
U.S. Commercial

Handling
Temperature: 32 F, 0 C
Relative humidity: 90-95%
Mist: yes
Typical shelf life: 10 to 14 days
Ethylene-sensitive. Do not store or transport with commodities that produce ethylene.
Cracked ice around and in packages may help extend shelf life. Keep at proper humidity levels to prevent wilting.

Organic

1
frazergarlic

Fraser's Garlic Farm

Overview (1)   (0)   (0)  
Business Type:
Grower
Location HQ:
Churchville, 14428-9368 New York
Melons:
Watermelon
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Celery Root, Eggplant, Garlic, Greens, Kale, Leeks
2016 logoFull_ copy_0

PPC Farms

Overview (3)   (0)   (0)  
Business Type:
Grower, Shipper, Importer, Packaging
Location HQ:
Mission, 78572-1689 Texas
Cooking Vegetables:
Beets, Herbs, Kale, Onions, Bulb, Onions, Sweet
Salad Vegetables:
Broccoli
Organic Produce:
Organic Beets, Organic Cabbage, Organic Greens, Organic Kale
Sunrise New Logo 2019(1)

Sunrise Organic Farm.

Overview (1)   (0)   (0)  
Business Type:
Grower
Location HQ:
Lompoc, 93436 California
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Artichokes, Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower
BSOF logo_2

Purple Karat Enterprises Inc Dba Blue Sky Organic

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Litchfield Park, 85340-9570 Arizona
Citrus:
Lemons, Oranges
Deciduous Fruit:
Figs
Cooking Vegetables:
Greens
Organic Produce:
Organic Artichokes, Organic Beans, Organic Beets, Organic Broccoli, Organic Brussels Sprouts, Organic Cabbage
GFFlogoColor

Green Field Farms Co-Op

Overview (1)   (0)   (0)  
Business Type:
Grower
Location HQ:
Wooster, 44691-9422 Ohio
Cooking Vegetables:
Squash, Summer
Salad Vegetables:
Peppers, Mini Sweet
Organic Produce:
Organic Beans, Organic Beets, Organic Blackberries, Organic Broccoli, Organic Brussels Sprouts, Organic Cabbage, Organic Cauliflower, Organic Corn
FLD-NEWFIELD NJ

Summer Wind Farms Llc

Overview (2)   (0)   (0)  
Business Type:
Grower
Location HQ:
newfield, 08344 New Jersey
Organic Produce:
Organic Beets, Organic Broccoli, Organic Cabbage, Organic Cantaloupe, Organic Cauliflower, Organic Corn, Organic Cucumbers, Organic Eggplant, Organic Greens, Organic Kale
logo3_1

National Produce Consultants LLC

Overview (18)   (0)   (0)  
Business Type:
Management & Consulting, Other, Foodservice
Location HQ:
Allen, 75013-8098 Texas
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Limes, Oranges
logo_6

New Sprout Organic Farms

Overview (2)   (0)   (0)  
Business Type:
Broker, Grower, Shipper, Wholesaler
Location HQ:
Wilson, 27896 North Carolina
Organic Produce:
Organic Beets, Organic Broccoli, Organic Cabbage, Organic Cauliflower, Organic Corn, Organic Cucumbers, Organic Eggplant, Organic Greens, Organic Herbs, Organic Kale
COKE FARM logo

Coke Farm Inc

Overview (3)   (0)   (0)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
San Juan Bautista, 95045 California
Organic Produce:
Organic Apples, Organic Artichokes, Organic Beans, Organic Beets, Organic Broccoli, Organic Brussels Sprouts, Organic Cabbage, Organic Carrots, Organic Cauliflower, Organic Celery
ll_1

Delta Produce LLC

Overview (1)   (0)   (0)  
Business Type:
Broker, Wholesaler
Location HQ:
Lanham, 20706 Maryland
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries








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