Watermelon

Watermelon

Commodity Overview

Watermelon is a summertime favorite, but it can bring sales to your store throughout the year. Place watermelon near the front of the store during the summer, especially around the summertime holidays of Memorial Day, Fourth of July and Labor Day.

PLUs

4031 regular
4032 regular, seedless
4340 yellow
4341 yellow, seedless
3308 orange
3281 orange, seedless
3421 mini seedless (3-7 lbs.)
Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.
USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

  • Watermelon is a summertime favorite, but it also offers up a bunch of health benefits. Watermelon is a good source of vitamin A, which is essential for keeping eyes and skin healthy. It contains vitamin C, which can improve immune-system health and fight cancer. Watermelon’s red color is caused by lycopene, a carotenoid pigment that researchers believe is a powerful antioxidant that helps fight cancer and other diseases. Compounds in watermelon may contribute to cardiovascular health.
  • The U.S. Food and Drug Administration has approved the following nutrient content descriptors for watermelons: fat-free, saturated fat-free, very low sodium, cholesterol-free, a good source of vitamin A and high in vitamin C.

Sales Strategies

  • Cross-merchandise watermelon with berries, fruit salad ingredients, bagged salad and picnic baskets.
  • Watermelon is available year-round with peak season in the summer months. Create an appetite for watermelon by promoting it throughout the year.
  • Fall: Peak watermelon season is winding down, but keep it in consumers’ minds by including fresh-cut options in back-to-school promotions. Add cubed watermelon to party trays for fall football tailgates.
  • Winter: Include watermelon in holiday promotions as an addition to fruit salads.
  • Spring: Promote watermelon as a sweet addition to healthy green salads. Include watermelon in Mother’s Day and Easter promotions as a great addition to a holiday brunch.
  • Summer: Summer is when watermelon shines. Include it in summer holiday promotions. Consider a tent or truckload sale to move watermelon and other items near the summer holidays. Make watermelon a centerpiece of the sale.
  • Offer samples of watermelon, especially early in the season, to create an appetite for watermelon.

Dynamic Displays

  • Not everyone wants a huge watermelon. Offer plenty of options for consumers, including different sizes, both red and yellow varieties, and fresh-cut options.
  • Brace the bottom of your watermelon display to avoid a watermelon avalanche.
  • During peak season, extend your watermelon display into the aisles and outside with graphic bins full of the summertime treat.
  • Place watermelon near the front of the store during the summer, especially around the summertime holidays of Memorial Day, Fourth of July and Labor Day.

Food Service

  • Watermelon does not cook well, so serve it chilled and raw.
  • Watermelon cubes can be frozen and used as ice cubes in drinks.
  • Add watermelon to smoothies to create a tasty treat.
  • Watermelon has a high water content so refrain from chopping it too fine or it will disintegrate.
  • Include watermelon in salads and salad bars.
  • Watermelon cubes or slices are a great addition to a breakfast bar.
  • Use a thin slice of watermelon as a plate garnish.
  • Use a hollowed out watermelon shell as a basket for a centerpiece or as a serving dish.

In the Backroom

Shipping
45,000-lb. bulk 1,050-lb. bins 85-lb. cartons, various counts 65-lb. cartons (seedless) 35-lb. cartons (mickey lee) 24-, 30-, and 36-inch bins RPC – not available

Grades
United States U.S. fancy U.S. No. 1 U.S. No. 2

Handling
Temperature: 50 to 60 F, 10 to 15.6 C. At 50 F, 10 C or lower, watermelons lose color. At 60 F, 15.6 C or higher they decay. Relative humidity: 90% Mist: no Typical shelf life: 14 to 21 days Ethylene-sensitive (Do not store or transport with ethylene-producing commodities.) Susceptible to chilling injury (Damage sometimes is not apparent until produce is returned to a higher temperature. At temperatures of 32-50 F, 0-10 C, watermelons are subject to chill injury.) After one week at 32 F, 0 C, they will develop an off-flavor and become pitted. For about a week, holding watermelons at room temperature can improve flavor and coloring, and can be held for up to three weeks at 50 to 60 F, 10 to 15.6 C, but it is best to sell quickly. When stored at higher temperatures, color will deepen. Once picked, watermelon sugar content does not increase.

Equivalents

20-lb. melon = about 138 ½-inch sliced wedges 20-lb. melon = about 90 ¾-inch sliced wedges 30-lb. melon = about 190 ½-inch sliced wedges

Listing

Ruhlig Farms LLC

Overview (3)    (0)    (1)   
Business Type:
Grower
Location HQ:
Carleton, 48117 Michigan
Phone:
+1 734-587-2884
Fax:
+1 734-587-2884
Website:
Commodities:
Melons (1), Cooking Vegetables (8), Salad Vegetables (1)
Listing

Fresh Farms HQ

BCA Award
Overview (14)    (5)    (1)   
Business Type:
Grower
Location HQ:
Rio Rico, 85648 Arizona
Phone:
+1 520-377-0878,+1 520-377-9400
Fax:
+1 520-377-0573
Website:
Commodities:
Deciduous Fruit (1), Melons (1), Salad Vegetables (4), Cooking Vegetables (4)
Listing

Courchesne Larose Ltee

BCA Award
Overview (54)    (4)    (10)   
Business Type:
Wholesaler
Location HQ:
Montreal, H1J 0A6 Quebec
Phone:
+1 514-525-6381
Fax:
+1 514-525-1084
Website:
Commodities:
Citrus (1), Deciduous Fruit (3), Melons (2), Tropical Fruit (3), Cooking Vegetables (1)
Listing

Schwartz, Ben B., & Sons, Inc.

BCA Award
Overview (11)    (0)    (5)   
Business Type:
Trucking
Location HQ:
Detroit, 48209-2977 Michigan
Phone:
+1 313-841-8300
Fax:
+1 313-841-1253
Website:
Commodities:
Berries (3), Deciduous Fruit (1), Melons (1), Stone Fruit (1), Tropical Fruit (2), Cooking Vegetables (2)
Listing

C H Rivas LLC

Overview (8)    (0)    (0)   
Business Type:
Broker
Location HQ:
Rio Rico, 85648 Arizona
Phone:
+1 520-287-9620,+1 520-761-4375
Website:
Commodities:
Citrus (1), Melons (1), Tropical Fruit (1), Cooking Vegetables (2), Salad Vegetables (1)
Listing

Dupree Farms Produce LLC

Overview (2)    (0)    (0)   
Business Type:
Grower
Location HQ:
Angier, 27501 North Carolina
Phone:
+1 919-639-3511
Fax:
+1 919-639-6648
Website:
Commodities:
Cooking Vegetables (1), Melons (2)
Listing

Sunterra Distribution LLC

Overview (2)    (0)    (0)   
Business Type:
Wholesaler
Location HQ:
Dallas, 75201 Texas
Phone:
+1 469-547-6161
Website:
Commodities:
Berries (10)
Listing

JW Farms Organic Inc

Overview (0)    (0)    (0)   
Business Type:
Wholesaler
Location HQ:
Watsonville, 95076-4838 California
Phone:
+1 831-288-0505
Fax:
+1 831-288-0575
Website:
Commodities:
Berries (10)
Listing

Kid's Choice Fresh Produce Inc HQ

Overview (3)    (0)    (2)   
Business Type:
Grower
Location HQ:
Weston, 33326 Florida
Phone:
+1 954-294-5424
Fax:
+1 866-769-5955
Website:
Commodities:
Melons (1)
Listing

Bushmans' Incorporated HQ

BCA Award
Overview (19)    (0)    (13)   
Business Type:
Grower
Location HQ:
Rosholt, 54473 Wisconsin
Phone:
+1 715-677-4533,+1 800-826-0200
Fax:
+1 715-677-4076
Website:
Commodities:
Melons (1), Cooking Vegetables (2), Salad Vegetables (1)
Listing

Valley Fruit and Produce/Continental Export

Overview (1)    (0)    (11)   
Business Type:
Exporter
Location HQ:
Los Angeles, 90021-1616 California
Phone:
+1 213-627-8736 - Ext. 1330
Website:
Commodities:
Berries (6), Citrus (4)
Listing

International Citrus and Produce

Overview (4)    (1)    (0)   
Business Type:
Broker
Location HQ:
Burlingame, 94010 California
Phone:
+1 650-342-4525
Fax:
+1 650-342-4617
Commodities:
Citrus (4), Melons (1), Tropical Fruit (1), Cooking Vegetables (2), Salad Vegetables (1)
Listing

Super Starr International LLC

Overview (7)    (0)    (0)   
Business Type:
Grower
Location HQ:
Pharr, 78577 Texas
Phone:
+1 956-510-8126,+1 956-510-8005
Website:
Commodities:
Melons (2), Tropical Fruit (1)
Listing

Green Life Farms LLC

Overview (4)    (0)    (0)   
Business Type:
Grower
Location HQ:
La Quinta, 92253 California
Phone:
+1 760-779-8800
Fax:
+1 760-779-8001
Website:
Commodities:
Melons (2), Cooking Vegetables (8)
Listing

Calixtro Distributing Co Inc HQ

BCA Award
Overview (9)    (0)    (6)   
Business Type:
Broker
Location HQ:
Rio Rico, 85648 Arizona
Phone:
+1 520-281-3432
Fax:
+1 520-281-3438
Website:
Commodities:
Melons (2), Specialties (1), Cooking Vegetables (7)
Listing

Gibson Produce & Watermelon Sales LLC

Overview (5)    (9)    (3)   
Business Type:
Grower
Location HQ:
Vero Beach, 32966 Florida
Phone:
+1 877-226-4470
Fax:
+1 877-226-7071
Website:
Commodities:
Melons (2)
Listing

Happy Dirt

Overview (5)    (11)    (0)   
Business Type:
Wholesaler
Location HQ:
Durham, 27703 North Carolina
Phone:
+1 919-542-3264
Website:
Commodities:
Berries (4), Melons (3), Stone Fruit (3)
Listing

Grower Alliance LLC

Overview (9)    (0)    (1)   
Business Type:
Grower
Location HQ:
Rio Rico, 85648 Arizona
Phone:
+1 520-761-1921
Fax:
+1 520-377-9189
Website:
Commodities:
Deciduous Fruit (1), Melons (3), Cooking Vegetables (5), Salad Vegetables (1)
Listing

Keystone Fruit Marketing, a Division of Progressive Produce LLC

Overview (13)    (0)    (9)   
Business Type:
Shipper
Location HQ:
Greencastle, 17225 Pennsylvania
Phone:
+1 717-597-2112
Fax:
+1 717-597-4096
Website:
Commodities:
Deciduous Fruit (1), Melons (1), Stone Fruit (1), Cooking Vegetables (1)
Listing

M. Levin and Company, Inc.

Overview (3)    (0)    (12)   
Business Type:
Wholesaler
Location HQ:
Philadelphia, 19153 Pennsylvania
Phone:
+1 215-336-2900
Fax:
+1 215-755-6757
Website:
Commodities:
Berries (6), Citrus (4)
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Listing

JW Farms Organic Inc

Overview (0)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Watsonville, 95076-4838 California
Berries:
Strawberries, Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Specialty Berries, Red Currants, Kiwiberries
Listing

Coast Tropical

Overview (8)   (0)   (0)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
McAllen, 78501 Texas
Citrus:
Limes
Melons:
Cantaloupe, Watermelon
Tropical Fruit:
Avocados, Bananas, Coconuts, Mangoes, Papayas, Pineapple
Cooking Vegetables:
Celery Root
Listing

Keystone Fruit Marketing, a Division of Progressive Produce LLC

Overview (13)   (0)   (9)  
Business Type:
Grower, Shipper, Marketing & Advertising
Location HQ:
Greencastle, 17225 Pennsylvania
Deciduous Fruit:
Apples
Melons:
Watermelon
Stone Fruit:
Peaches
Cooking Vegetables:
Onions, Bulb
Listing

C H Rivas LLC

Overview (8)   (0)   (0)  
Business Type:
Broker, Grower, Wholesaler
Location HQ:
Rio Rico, 85648 Arizona
Citrus:
Oranges
Melons:
Watermelon
Tropical Fruit:
Mangoes
Cooking Vegetables:
Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
Listing

RCF Distributors LLC HQ

Overview (4)   (0)   (3)  
Business Type:
Grower, Shipper
Location HQ:
Rio Rico, 85648 Arizona
Citrus:
Grapefruit, Lemons, Limes, Oranges
Melons:
Watermelon
Tropical Fruit:
Mangoes, Papayas
Cooking Vegetables:
Onions, Bulb, Peppers, Chili
Salad Vegetables:
Peppers, Bell
Listing

Produce House LLC

Overview (7)   (0)   (1)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Nogales, 85621 Arizona
Melons:
Cantaloupe, Mini Watermelon
Organic Produce:
Organic Garlic, Organic Squash, Organic Squash
Salad Vegetables:
Green Bell Peppers
Cooking Vegetables:
Jalapeño Peppers, Poblano Peppers, Serrano Peppers, Anaheim Peppers
Listing

RCF Distributors LLC

Overview (0)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
San Diego, 92154 California
Citrus:
Grapefruit, Lemons, Limes, Oranges
Melons:
Watermelon
Tropical Fruit:
Mangoes, Papayas
Cooking Vegetables:
Onions, Bulb, Peppers, Chili
Salad Vegetables:
Peppers, Bell
Listing

RCF Distributors LLC

Overview (0)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
McAllen, 78503 Texas
Citrus:
Grapefruit, Lemons, Limes, Oranges
Melons:
Watermelon
Tropical Fruit:
Mangoes, Papayas
Cooking Vegetables:
Onions, Bulb, Peppers, Chili
Salad Vegetables:
Peppers, Bell
Listing

Keystone Fruit Marketing, a Division of Progressive Produce LLC

Overview (0)   (0)   (2)  
Business Type:
Broker, Exporter, Shipper, Importer
Location HQ:
Reynolds, 31076 Georgia
Deciduous Fruit:
Apples
Melons:
Watermelon
Stone Fruit:
Peaches
Cooking Vegetables:
Onions, Sweet
Listing

Courchesne Larose Ltee

BCA Award
Overview (54)   (4)   (10)  
Business Type:
Importer, Wholesaler
Location HQ:
Montreal, H1J 0A6 Quebec
Citrus:
Grapefruit
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Watermelon
Tropical Fruit:
Bananas, Mangoes, Pineapple
Cooking Vegetables:
Asparagus








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