Honeydew

Commodity Overview

While honeydew isn’t a top seller in the produce department, it is an important part of a well-rounded melon category. Broaden your honeydew display by offering orange-flesh and golden honeydew varieties in addition to the regular green-flesh variety.

Varieties

Green Honeydew

Gold Honeydew

Orange-Flesh Honeydew

Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.

USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

Like most produce, honeydew offers plenty of health benefits. Honeydew is high in vitamin C, which is an antioxidant that has been shown to help prevent cancer. Honeydew also contains potassium, which helps to keep blood pressure down and regulates your heartbeat. B-6 is found in honeydew. B-6 must be present for the development of serotonin, which helps you sleep and regulates your mood.
The U.S. Food and Drug Administration has approved the following nutrient content descriptors for honeydew: fat-free, saturated fat-free, low sodium, cholesterol-free and high in vitamin C.

Sales Strategies

Partner honeydew with some other items to boost sales of both items, including bananas, berries, fruit salad ingredients, cereal and fresh-cut melon mixes.
Honeydew are available year-round, but peak season is in the winter. Encourage consumers to purchase honeydew even when supplies are not at their peak.
Fall: Include honeydew in back-to-school displays to encourage consumers to view it as a tasty lunch box addition. Remember to remind consumers to pack that melon with an ice pack in the lunch box. Honeydew can also be added to fruit trays for game-day parties.
Winter: Include honeydew in holiday promotions. Promote it as a tasty addition to fruit trays for holiday parties, a sweet addition to holiday brunches and even as a unique addition to green salads.
Spring: Promote honeydew as a great addition to Easter brunch or Mother’s Day breakfast in bed.
Summer: Fruit skewers are a cool, healthy summertime treat. Promote honeydew cubes as an addition to fruit skewers. Grill those skewers and create a whole new family favorite.
Offer samples to remind consumers of the sweet taste of honeydew. Encourage consumers to try the different flesh colors so they can recognize the flavor differences.

Dynamic Displays

Broaden your honeydew display by offering orange-flesh and golden honeydew varieties in addition to the regular green-flesh variety.
Honeydew looks sturdy, but it will bruise and crack under pressure. Limit honeydew displays to one level.
Place honeydew next to cantaloupe as they are natural companions and share a similar price point. This encourages consumers to pair the fruit together at breakfast and in fruit salads.
Honeydew requires a lot of space. Waterfall displays will save some space in your department and will move the green melon into the aisle, making it more noticeable to consumer.
Create a fresh look by slicing a honeydew in half and filling it with berries, then overwrapping it. If you offer different color varieties, slice open one of each color.

Food Service

Create thin honeydew slices to use as a plate garnish.
Add cubed honeydew to green and fruit salads. Include it on salad bars.
Honeydew and breakfast go hand in hand. Include it on breakfast bars and as a side for breakfast dishes.
Use honeydew in compotes and desserts.
Honeydew can be grilled with other fruits on a skewer to create a tasty and attractive summertime side dish.

In the Backroom

Grades
U.S. No. 1 U.S. Commercial U.S. No. 2 These grades are not mandatory. Shippers instead must adhere to minimum state standards for sugar content.

Handling
Temperature: 45 to 50 F, 7 to 10 C; mature melons can be held at 36 to 38 F Relative humidity: 90-95% Mist: no Typical shelf life: 14 to 21 days Ethylene sensitive. Do not store or transport with commodities that produce ethylene. Place unripe product in warmer areas of the produce department. Honeydew, unlike other melons, does ripen and soften after harvesting when left at room temperature. Pin-size spots on the rind indicate chilling injury. Overripe melons have a bitter flavor. Fresh-cut Clean with potable water. Cut with sanitized utensils on a sterile surface. Hold at 45 F, 7.2 C. On displays above 45 F, use a marking system to identify and discard product after four hours.

Direct Fruit Marketing GmbH

Overview (3) (0) (0)

Business Type:

Importer, Wholesaler

Location HQ:

Bremen, D-28195

Berries:

Strawberries

Citrus:

Grapefruit, Lemons, Oranges

Deciduous Fruit:

Apples, Pears

Melons:

Honeydew

Stone Fruit:

Cherries, Nectarines

Cooking Vegetables:

Cabbage

Atlanta AG

Overview (1) (0) (0)

Business Type:

Exporter, Importer, Wholesaler

Location HQ:

Bremen, D-28195

Berries:

Strawberries

Citrus:

Grapefruit, Lemons, Oranges

Deciduous Fruit:

Apples, Pears

Melons:

Honeydew

Stone Fruit:

Cherries, Nectarines

Tropical Fruit:

Bananas

Wing Kee Produce Ltd

Overview (2) (0) (0)

Business Type:

Importer, Wholesaler

Location HQ:

Kowloon,

Berries:

Blueberries, Raspberries, Strawberries

Citrus:

Oranges

Melons:

Cantaloupe, Honeydew

Stone Fruit:

Cherries, Nectarines, Peaches, Plums

Direct Fruit International LTD

Overview (1) (0) (0)

Business Type:

Importer, Wholesaler

Location HQ:

Ely, CB6 3NP

Citrus:

Lemons, Clementines / Mandarins / Tangerines

Deciduous Fruit:

Grapes

Melons:

Cantaloupe, Honeydew

Stone Fruit:

Cherries

Salad Vegetables:

Lettuce

Solfruit International BV

Overview (3) (0) (0)

Business Type:

Exporter, Importer

Location HQ:

Barendrecht, 2990 AB

Citrus:

Oranges

Deciduous Fruit:

Apples, Grapes

Melons:

Cantaloupe, Honeydew, Watermelon

Cooking Vegetables:

Cabbage

Salad Vegetables:

Lettuce, Radishes, Tomatoes

Mossoró Agro-Industrial S/A - Maisa Indústria e Comércio S/A

Overview (0) (0) (0)

Business Type:

Exporter, Wholesaler

Location HQ:

Sao Paulo,

Berries:

Blackberries, Raspberries, Strawberries

Deciduous Fruit:

Grapes, Pears

Melons:

Cantaloupe, Honeydew, Watermelon

Stone Fruit:

Peaches

Tropical Fruit:

Mangoes

Frutera Internacional S A

Overview (1) (0) (0)

Business Type:

Exporter, Grower

Location HQ:

Benahadux, 04410

Deciduous Fruit:

Grapes

Melons:

Honeydew

Stone Fruit:

Cherries, Plums

Salad Vegetables:

Peppers, Bell, Cucumbers, Tomatoes

Cooking Vegetables:

Zucchini Squash

J M Levarht & Zn BV

Overview (4) (0) (0)

Business Type:

Exporter, Importer, Wholesaler

Location HQ:

De Kwakel, 1424 CB

Berries:

Blackberries, Blueberries, Raspberries, Strawberries

Deciduous Fruit:

Grapes, Pomegranates

Melons:

Cantaloupe, Honeydew, Watermelon

Tropical Fruit:

Avocados

Agro Dos Valles

Overview (2) (0) (0)

Business Type:

Exporter, Grower, Shipper, Wholesaler

Location HQ:

Guatemala,

Citrus:

Limes, Persian Limes

Melons:

Cantaloupe, Honeydew, Watermelon

Tropical Fruit:

Mangoes

Cooking Vegetables:

Onions, Bulb

Salad Vegetables:

Cucumbers, Pickling Cucumbers

Fruit Sellers International B V

Overview (2) (0) (0)

Business Type:

Exporter, Importer

Location HQ:

Barendrecht, AC 2990

Citrus:

Limes

Melons:

Honeydew, Watermelon

Tropical Fruit:

Mangoes

Honeydew

Honeydew

Commodity Overview

Varieties

Facts

Sales Strategies

Dynamic Displays

Food Service

In the Backroom

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