Potatoes

Potatoes

Potatoes

Commodity Overview

Potatoes are a staple in a majority of households and a sales driver in your produce department. With more than $2.8 billion in sales in 2019, a well-rounded potato category can produce hefty profits.

PLUs

4723 creamer, red
4724 creamer, white
4073 red
4725 russet, East
4072 russet, West
4726 long, white
4083 white
4727 yellow
3128 purple
Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.
USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

  • Potatoes have taken a bum rap for their starch content, but this popular vegetable has plenty to offer in the way of health content. Potatoes are a good source of potassium, which has been shown to help lower blood pressure. They are also high in vitamin C, which helps to fight cancer and can boost the immune system. Potatoes contain vitamin B6, which helps enzymatic reactions to take place in the body. As a group, potatoes group contain more than 60 phytochemicals and vitamins.
  • The U.S. Food and Drug Administration has approved the following nutrient content descriptors for potatoes: fat-free, saturated fat-free, sodium-free (must state that potatoes contain less than 5 mg sodium per 85 g potato), cholesterol-free, high in vitamin C and a good source of potassium (add 720 mg potassium; 21 percent daily value to label).

Sales Strategies

  • Potatoes have a host of cross-merchandising options, including potato toppings such as butter, sour cream, cheese and bacon, broccoli, green onions and meat and poultry.
  • Potatoes are available in plentiful supply year-round. Promote them for a variety of uses throughout the year.
  • Fall: Promote potatoes as a great addition to soups and stews as days get colder and longer.
  • Winter: Include potatoes in holiday promotions as mashed potatoes are a holiday staple in many homes. Promote stuffed potatoes as a hearty meal for a winter’s night.
  • Spring: Red potatoes are an excellent addition to Easter meals, adding a splash of color to the plate.
  • Summer: Include potatoes in summertime grilling promotions as they are a natural pairing with grilled meat.
  • Promote the health benefits of potatoes to overcome the negative perception that starchy vegetables aren’t good for you.

Dynamic Displays

  • Offer plenty of variety in your potato display. Russets, red potatoes and yellow yukon varieties should make up the bulk of your display. Add fingerling and purple potatoes to the display to add color and interest.
  • Constant exposure to light causes potatoes to turn green.
  • Place potatoes near onions as they are a natural pairing.
  • Put your potato display in a high-traffic area. Add a secondary display in the meat department during the summertime barbecue season.
  • Offer both bagged and bulk product to appeal to a variety of shoppers.

Food Service

  • Potatoes’ nutrients are close to the skin, so use a vegetable parer to just remove the skin and not the layer of potato underneath the skin.
  • Use russet burbanks for french fries. For a homestyle look and flavor, leave the skins on.
  • Consider making your own chips as a side for sandwiches and burgers.
  • Offer a baked potato bar along with a salad bar. Include fresh toppings like green onions and broccoli.
  • Move potatoes to the center of the plate by offering stuffed potatoes.
  • Potatoes can make a multitude of side dishes from baked potatoes to potatoes au gratin.
  • Offer hash browns made with fresh potatoes as part of your breakfast menu.
  • Use red potatoes for mashed potatoes. Leave the skins on for a splash of color in your dish.

In the Backroom

Shipping
100-lb. sacks 50-lb. cartons/sacks 50-lb. baled, 5 10-lb. or 10 5-lb. Common retail sizes are 60-, 70-, 80-, 90- and 100-count cartons Consumer packs For convenience, shippers offer 5-, 8-, 10-, 15- and 20-pound mesh or polypropylene plastic or paper con-sumer bags in master containers or loose bulk bins. RPC – 6419, 6420, 6423, 6425, 6426 Foodservice packs Suppliers now offer a variety of sizes.

Grades
U.S. extra No. 1 U.S. No. 1 (Several states, such as Washington, Idaho, Oregon and Colorado, have marketing orders that require stringent grade qualifications in excess of U.S. No. 1 regulations.) U.S. commercial U.S. No. 2

Handling
Temperature: 45 to 50 F (7 to 10 C) Relative humidity: 90% Mist: no Typical shelf life: 30 days Odor sensitive/odor producer (Do not store or transport odor-sensitive items with commodities that produce odors. Potatoes produce odors that will be absorbed by apples and pears. Potatoes will absorb odors pro-duced by pears.) Highly sensitive to freezing injury. (Likely to suffer injury by one light freezing.) Susceptible to chilling injury (Damage sometimes is not apparent until produce is returned to a warmer temperature.) Avoid prolonged exposure to light because even a small amount of exposure can cause potatoes to green. Early- and summer-harvested potatoes usually are not held in long-term storage. However, about 75% of the fall potato crop is usually stored in farm or commercial warehouses. Tablestock in storage requires a temperature of 45 F (7 C), when a sprout inhibitor is used. Temperatures maintained for an extended period of time below 40 F (4.4 C), can cause product to adopt a sweet flavor. Higher temperatures encourage sprouting and shriveling. Sprouted potatoes can still be used once the sprout is broken off and the potato is peeled. Selecting potatoes without irregular shapes will result in less waste when peeling.

Equivalents

1 lb. = 3 medium potatoes 1 lb. = 3 cups peeled/sliced 1 lb. = 2¼ cups peeled/diced 1 lb. = 2 cups mashed 1 lb. = 2 cups french fries

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