Cauliflower

Commodity Overview

Cauliflower has become increasingly popular with consumers trying to reduce the number of carbs in their diets as it can be used as a replacement for everything from rice to pizza crust. Use cauliflower as a color break between lettuce and broccoli to create an eye-catching color contrast.

PLUs

4079 small
4572 large
4573 baby
4566 florets
4567 green
4568 purple

Varieties

White Cauliflower

Green Cauliflower

Purple Cauliflower

Orange Cauliflower

Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.

USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

As a cruciferous vegetable, cauliflower offers many health benefits, including being a known cancer fighter. Cauliflower has been shown to help prevent bladder, breast, colon, prostate and ovarian cancer. Cauliflower also contains folate, which can help prevent birth defects. It is also high in vitamin C, which boosts the immune system.
The U.S. Food and Drug Administration has approved the following nutrient content descriptors for cauliflower: fat-free, saturated fat-free, very low sodium (must state that cauliflower contains 35mg or less sodium per 85g cauliflower), cholesterol free, low in calories, high in vitamin C and a good source of folate.

Sales Strategies

Cauliflower pairs well with several other items, including party trays with dip, dip, bagged salads and stir-fry fixings.
Cauliflower is a produce department staple year-round. Offer promotions in all seasons.
Fall: Include cauliflower in veggie trays for your football game-day promotions. Promote it as a hearty side dish for meals as the weather gets colder.
Winter: Include cauliflower in Chinese New Year promotions to encourage consumers to add it to stir-fries. Promote cauliflower to health conscious consumers after the first of the year as it can be used as a substitute for pasta or rice or even pizza crust in low-carb, gluten-free diets.
Spring: Cauliflower makes a tasty side dish to spring holiday meals. Promote it for Easter, Mother’s Day and St. Patrick’s Day. Encourage consumers to add it to springtime salads.
Summer: Include cauliflower in summertime grilling promotions. Promote it as a great addition to party trays and as a light, healthy snack when served with dip.

Dynamic Displays

Keep your displays just one layer deep. Cauliflower will bruise easily.
Watch your display closely for signs of decay. Cauliflower turns brown as it decays and can turn consumers off to a purchase if decaying cauliflower is on your display.
Green cauliflower is something of a novelty that may appeal to consumers who like broccoli. This cross between broccoli and cauliflower offers an attractive presentation and different flavor and texture.
Include cauliflower heads and florets on your display. The florets appeal to the time-conscious consumer who just wants to cook it and have it be ready without a lot of preparation.
Use cauliflower as a color break between lettuce and broccoli to create an eye-catching color contrast.
Include recipes and preparation tips. Appeal to younger and health-conscious consumers by providing recipes about using cauliflower as a noodle replacement.

Food Service

Add cauliflower florets to salads and salad bars.
Offer a cauliflower side dish topped with lemon- or cheese-flavored sauce.
Use cauliflower to create a gluten-free pizza crust.
Include cauliflower in vegetable medley side dishes.
Add cauliflower to stir-fry dishes.
Cook cauliflower in chicken or beef stock and garnish it with parsley for a tasty, attractive side dish.

In the Backroom

Shipping
60-lb. Long Island wirebound crates 50-lb. Catskill cartons 25 to 30-lb. cartons, 9, 12, 16 and 20 film-wrapped, trimmed heads RPC 6423, 6425, 6426, 6428 Value-added packs Two popular sizes of cut cauliflower are the small (11⁄2 inches) and large (2 to 3 inches). Several pack options for bulk or fresh-cut are available: Cartons, 6-, 9-, 12- and 16-count 3 bags per 4-lb. split pack 4 or 2 3-lb. bags 6-lb. carton, 2 3-lb. modified-atmosphere bags 8-oz., 12-oz. or 1-lb. bags Cauliflower also is available with broccoli and carrots in cartons containing five 5-lb. bags and 18, 9 or 6 1-lb. bags.

Grades
United States U.S. No. 1

Handling
Temperature: 32 F, 0 C Relative humidity: 90-98% Mist: lightly (Do not mist wrapped product.) Typical shelf life: 2 to 3 weeks Ethylene-sensitive. Do not store or transport with items that produce ethylene. There is no quality variance between large and small heads if they are equally mature. A slightly granular appearance is acceptable if heads are not spreading. Store with butts down to prevent moisture accumulation on curds.

Joseph Fierman and Son Inc HQ

Overview (3) (9) (8)

Business Type:

Wholesaler

Location HQ:

Bronx, 10474 New York

Berries:

Raspberries, Strawberries

Citrus:

Grapefruit, Lemons, Limes, Oranges

Deciduous Fruit:

Apples, Figs, Grapes, Pears

Richard E Ryan & Associates Ltd

Overview (7) (0) (4)

Business Type:

Broker

Location HQ:

Toronto, M8Y 1H8 Ontario

Berries:

Blackberries, Blueberries, Raspberries, Strawberries

Citrus:

Grapefruit, Lemons, Oranges

Deciduous Fruit:

Apples, Figs, Grapes

Race-West Company

Overview (21) (9) (26)

Business Type:

Grower, Shipper, Importer, Wholesaler

Location HQ:

Clarks Summit, 18411 Pennsylvania

Berries:

Cranberries, Strawberries

Citrus:

Grapefruit, Lemons, Limes, Oranges

Deciduous Fruit:

Apples, Grapes, Pears

Melons:

Cantaloupe

ASM OF MEXICO

Overview (1) (0) (0)

Business Type:

Broker, Exporter

Location HQ:

Culiacán Rosales, 80040 Sinaloa

Berries:

Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries

ExportFranco S.A. B.I.C.

Overview (0) (0) (0)

Business Type:

Exporter

Location HQ:

Portoviejo,

Berries:

Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries, Cape Gooseberries/Goldenberries

Citrus:

Grapefruit

Raiwal Agro Tech Foods

Overview (1) (0) (0)

Business Type:

Exporter, Grower, Importer, Wholesaler, Processor

Location HQ:

Surrey, V3Z 1C3 British Columbia

Berries:

Blueberries, Strawberries

Citrus:

Grapefruit, Lemons, Limes, Oranges

Deciduous Fruit:

Apples, Grapes, Pears

Melons:

Cantaloupe

Tanimura & Antle Inc

Overview (1) (0) (0)

Business Type:

Grower, Shipper, Wholesaler

Location HQ:

Hendersonville, 37075 Tennessee

Cooking Vegetables:

Cauliflower, Kale, Onions, Sweet

Salad Vegetables:

Broccoli, Carrots, Celery, Endive/Escarole, Lettuce, Onions, Green, Radishes

Tanimura & Antle Inc

Overview (0) (0) (0)

Business Type:

Grower, Shipper

Location HQ:

Yuma, 85365 Arizona

Cooking Vegetables:

Cauliflower, Kale, Onions, Sweet

Salad Vegetables:

Broccoli, Celery, Endive/Escarole, Lettuce, Onions, Green, Radishes, Romaine

Golden State Produce LLC

Overview (1) (0) (0)

Location HQ:

San Juan Capistrano, 92675 California

Berries:

Blackberries, Blueberries, Raspberries, Strawberries

Cooking Vegetables:

Cabbage, Cauliflower, Kale

Salad Vegetables:

Broccoli, Celery, Romaine

Greenhart Farms

Overview (1) (0) (0)

Business Type:

Grower

Location HQ:

Arroyo Grande, 93420 California

Berries:

Blackberries, Blueberries, Raspberries, Strawberries, Specialty Berries

Deciduous Fruit:

Grapes

Melons:

Cantaloupe, Honeydew, Watermelon, Specialty Melons

Cauliflower

Cauliflower

Commodity Overview

PLUs

Varieties

Facts

Sales Strategies

Dynamic Displays

Food Service

In the Backroom

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