Specialty Citrus

Specialty Citrus

Specialty Citrus

Commodity Overview

A well-rounded specialty citrus category can attract shoppers who are looking for something different and willing to spend a bit more. Experiment with the wide variety of specialty citrus options to see what performs best in your department.

PLUs

4303 kumquats
4328 limequats
4459 Uniq/Ugli fruit
4308 loquats
Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.
USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

  • Specialty citrus has a host of health benefits beyond the obvious vitamin C content. Vitamin C is an immune-system booster and a cancer-fighting antioxidant. Citrus also contains nutrients that can help fight cancer as well as promote healthy skin and protect the brain against age-related mental decline.

Sales Strategies

  • While citrus is often used as a snack, it does lend itself to cross-merchandising with items like salad mixes, juicers, peelers and zesters.
  • Some specialty citrus is available year-round. Keep consumers interested in citrus throughout the year.
  • Fall: Include specialty citrus in back-to-school promotions as a great way to get kids eating plenty of vitamin C.
  • Winter: Citrus goes hand-in-hand with the winter holidays. Promote it as a nutritious breakfast or brunch option and as a tangy addition to salads for the holiday table.
  • Spring: Appeal to consumers looking to get their bodies in shape for the summer by promoting specialty citrus as a new flavor for juicing.
  • Summer: On-the-go families are always looking for healthy, portable snacks. Promote citrus as the perfect traveling food that won’t melt or spoil in the car.

Dynamic Displays

  • It’s tempting to build taller citrus displays because the round fruit stacks well. However, those displays can end up rolling around the floor of your produce department if a consumer pulls the wrong piece. Keep stacks low to avoid slipping hazards.
  • Include plenty of signs to tell consumers about specialty citrus items. Post information about flavors and uses.
  • Consider offering a variety pack of specialty citrus to encourage consumers to try new things.
  • Include a wide variety of specialty citrus in your display. Giving consumers plenty of options helps them to vary their selections.
  • Take advantage of the plentiful supply of citrus during the winter when other fruits may not be as available. Promote citrus heavily during the winter season and create a large citrus display near the front of your department that includes several varieties of specialty citrus.

Food Service

  • Use citrus juice as a tenderizer for meat. The meat gets tender, and you get a unique flavor.
  • Offer citrus as part of a healthy breakfast bar.

In the Backroom

Grades
Florida
U.S. Fancy, Fancy No. 1, U.S. No. 1, U.S. No. 2, U.S. No. 2 russet

Fruit grown elsewhere in the U.S.
U.S. Fancy, U.S. No. 1, U.S. No. 1 bronze, U.S. No. 2, U.S. No. 2 russet, U.S. No. 3

Handling
Temperature: 45 to 48 F, 7 to 9 C Relative humidity: 90-95% Mist: no Typical shelf life: 14 to 28 days Odor producer. Specialty citrus produces odors that will be absorbed by meat, eggs and dairy products.

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Fresh King Inc

Overview (3)   (0)   (2)  
Business Type:
Grower, Shipper, Importer, Wholesaler
Location HQ:
Homestead, 33031 Florida
Citrus:
Limes
Tropical Fruit:
Avocados, Carambola, Coconuts, Mangoes, Papayas
Cooking Vegetables:
Herbs, Okra
Specialties:
Black Sapote, Boniato
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Jirstrek Fruits Ltd

Overview (3)   (0)   (0)  
Business Type:
Importer, Retailer, Wholesaler
Location HQ:
Saint-Laurent, H4N 1J1 Quebec
Citrus:
Lemons, Oranges
Deciduous Fruit:
Asian Pears, Figs, Pomegranates
Tropical Fruit:
Avocados, Mangoes, Papayas
Cooking Vegetables:
Asparagus, Garlic
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Coosemans San Francisco Inc

Overview (4)   (0)   (0)  
Business Type:
Exporter, Importer, Wholesaler
Location HQ:
San Francisco, 94124 California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples
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Trans American Import

Overview (2)   (0)   (3)  
Business Type:
Broker, Importer, Wholesaler
Location HQ:
Portland, 97220 Oregon
Citrus:
Grapefruit, Limes, Uniq/Ugli Fruit
Tropical Fruit:
Avocados
Cooking Vegetables:
Onions, Bulb, Onions, Sweet
Salad Vegetables:
Green Bell Peppers
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Appleton Hall-Good Hope LTD

Overview (3)   (0)   (0)  
Business Type:
Exporter, Grower, Shipper, Wholesaler
Location HQ:
Montego Bay,
Citrus:
Oranges, Uniq/Ugli Fruit
Tropical Fruit:
Papayas
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Monco Produce Inc

Overview (3)   (1)   (0)  
Business Type:
Importer, Wholesaler
Location HQ:
Toronto, M8Z 5X9 Ontario
Deciduous Fruit:
Pears
Tropical Fruit:
Coconuts, Kiwifruit, Mangoes
Cooking Vegetables:
Garlic, Bamboo Shoots
Specialties:
Bok Choy, Burdock, Chinese Navel Orange, Daikon
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Poupart Ltd

Overview (1)   (0)   (0)  
Business Type:
Importer, Wholesaler
Location HQ:
Broxbourne, EN10 6NH
Deciduous Fruit:
Grapes
Citrus:
Uniq/Ugli Fruit
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Velleman & Tas International BV

Overview (3)   (0)   (0)  
Business Type:
Importer, Wholesaler
Location HQ:
Rotterdam, 3002 AC
Citrus:
Grapefruit
Deciduous Fruit:
Apples, Asian Pears, Grapes, Pears
Stone Fruit:
Nectarines, Peaches, Plums
Tropical Fruit:
Kiwifruit, Pineapple
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Internationale Fruchtimport Gesellschaft Weichert & Co

Overview (1)   (0)   (0)  
Business Type:
Importer, Wholesaler
Location HQ:
Hamburg, D 20097
Tropical Fruit:
Avocados, Bananas, Papayas, Pineapple
Citrus:
Uniq/Ugli Fruit
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Euroconte Exportacao e Importacao Ltda

Overview (1)   (0)   (0)  
Business Type:
Exporter, Importer
Location HQ:
Sao Paulo, 04516-012
Deciduous Fruit:
Figs
Tropical Fruit:
Papayas
Specialties:
Ginger Root, Guava, Persimmons
Citrus:
Kumquats








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