Co-promoting “occasion deals” that include both private and name brands can help increase basket sizes and provide greater value to these households, Circana says.
- Nov 22, 2024
- Produce Retail , Produce Research
The Produce for Kids cause marketing effort brought together 17 produce vendors for a nutritious impact this fall.
- Nov 22, 2024
- Social Responsibility , Produce Retail
The Pasadena, Calif.-based company has launched a new marketing campaign for mandarin brand Cuties designed to drive shoppers to stores.
- Nov 22, 2024
- Produce Retail , Citrus
The agency has added new products to the list involved in a recall due to potential E. coli contamination.
- Nov 22, 2024
- Food Safety , Carrots
A National Watermelon Promotion Board shopper segmentation study shows that over 3 million new U.S. households purchased watermelon in 2024.
- Nov 22, 2024
- Watermelons , National Watermelon Promotion Board , Produce Retail , Produce Research