Gaétan Bono Fruits et Légumes has integrated iceless broccoli shipments to help drive shelf life, safety and supply chain simplicity.
- Apr 02, 2025
- Broccoli , Food Safety
Gaétan Bono Fruits et Légumes has integrated iceless broccoli shipments to help drive shelf life, safety and supply chain simplicity.
With many different flavors and textures, the root vegetable is suited for many holiday dishes, according to the company.
The new multi-channel campaign highlights its multi-generational family-run stores and a legacy of commitment to local communities.
The debut comes as the company retires an exclusive licensing deal with Mann Packing and Del Monte for baby broccoli sold as Broccolini.
The company expects high yields and advises retailers to showcase strawberries digitally and offer a variety of pack sizes to meet diverse customer needs.