A National Watermelon Promotion Board shopper segmentation study shows that over 3 million new U.S. households purchased watermelon in 2024.
- Nov 22, 2024
- Watermelons , National Watermelon Promotion Board , Produce Retail , Produce Research
A National Watermelon Promotion Board shopper segmentation study shows that over 3 million new U.S. households purchased watermelon in 2024.
The National Watermelon Promotion Board has kicked off its 16th annual Watermelon Retail Merchandising Contest, inviting retail chains, indies and commissaries to compete for over $10,000 in cash and prizes.
Year-round grower-shipper and marketer of fresh fruit said adding production helps the company provide its PureHeart mini watermelon 52 weeks a year.
The produce industry’s mad merchandising skills are evidenced by the National Watermelon Promotion Board’s newly named winners in its annual Retail Merchandising Contest.
We’ve got melon on the brain, and so does the hive mind of social media. These watermelon posts caught our attention. Learn. Imitate.