Sustainable packaging, produce programs and visiting with customers were among the highlights of Viva Fresh 2024.
- Apr 15, 2024
- Sustainability , Texas International Produce Assn.
Sustainable packaging, produce programs and visiting with customers were among the highlights of Viva Fresh 2024.
A marketing campaign for TX1015 sweet onions will feature promotions including a sweepstakes, social media giveaways and restaurant events.
Now in its fifth year, the Viva Fresh Clean Eating Challenge supports industry peers taking the challenge to eat more fruits and vegetables, while making the meaningful first steps to improve their health and lives.
The association will recognize leaders from Little Bear Produce, Dixondale Farms, Val Verde Vegetable Co., and more.
The Texas-based grapefruit brand says the promotion will educate consumers on the state's red grapefruit season, while aiming to drive online sales and inspire increased consumption during peak production time.
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