Bakersfield, Calif.-based Bako Sweet touts the health benefits of sweet potatoes during National Sweet Potato Month and National Heart Month.
- Feb 05, 2024
- Sweet Potatoes
Bakersfield, Calif.-based Bako Sweet touts the health benefits of sweet potatoes during National Sweet Potato Month and National Heart Month.
Bako Sweet is offering tips for and partnering with retailers to transform holiday produce displays.
The North Carolina Sweetpotato Commission, made up of 400 sweetpotato growers along with packers, processors and business associates, has launched a new e-cookbook titled, "Sweet Celebrations: Hispanic Heritage Month."
The brand says the revamped website features an enhanced experience for shoppers while serving as a resource to highlight sweet potatoes from the southern San Joaquin Valley of California.
The biggest highlight of the marketing campaign for Durham, N.C.-based Happy Dirt sweet potatoes this spring is education around the product and the growers, said Taylor Meadows, marketing coordinator.