The new look focuses on the sustainable strawberry's taste, says the fresh produce grower, marketer and distributor.
- Mar 31, 2025
- Strawberries , Sustainability , Packaging , Produce Products , Produce Retail
The new look focuses on the sustainable strawberry's taste, says the fresh produce grower, marketer and distributor.
The premium strawberries are in season now through May, or as nature dictates, available exclusively through the company for retailers nationwide.
The Watsonville, Calif.-based grower said retailers can expect an ample amount of organic and conventionally grown strawberries, including from its Fresh From Florida label.
The agency says the new guidance helps identify preventative measures against enteric viruses and ensures consistent application.
The berries, which retail for $9.99 MSRP, come in packs of 11 medium or eight large berries and will be available in select stores in the Washington, D.C., area.