Frieda's has inspired food experiences with new-to-market specialty fruits and veggies for over 60 years, says Alex Jackson, vice president of sales and procurement for the Los Alamitos, Calif.-based marketer.
- Jul 16, 2024
- Specialties
Frieda's has inspired food experiences with new-to-market specialty fruits and veggies for over 60 years, says Alex Jackson, vice president of sales and procurement for the Los Alamitos, Calif.-based marketer.
The company says it has seen increased consumer interest in its Micro Cilantro and Micro Rainbow Mix offerings.
Inspired by wine flights, where patrons experience a tasting flight of multiple varietals, this retail program offers consumers the opportunity to discover the flavor profiles and vibrant colors of each variety.
The Schiller Park, Ill.-based company says the season’s first Chilean red currants under the Sun Belle label are hitting stores now and will be available through mid-February.
Baldor Specialty Foods’ Kenneth Bower shares insights on specialty produce trends for retail and foodservice customers.