Researchers conducted three studies examining whether retailers can use marketing techniques that attribute human form or personality to imperfect produce to help increase purchase intentions.
- Sep 10, 2024
- Produce Retail , Produce Research
Researchers conducted three studies examining whether retailers can use marketing techniques that attribute human form or personality to imperfect produce to help increase purchase intentions.
A new Circana report offers insights on how U.S. consumers are redefining dinnertime. The company's industry adviser for consumer goods and foodservice spoke with The Packer about habits specific to produce.
A new online grocery market share analysis shows sales continue to shift away from supermarkets and toward Walmart as households search for more savings.
Retailers overwhelmingly cited fresh departments when asked about 2024 priorities, according to the 26-page report released at FMI’s FreshForward event in San Diego.
On this episode of the “Tip of the Iceberg” podcast, Pairwise co-founder and CEO Tom Adams talks about gene editing and its potential role in the future of the produce industry.