Co-promoting “occasion deals” that include both private and name brands can help increase basket sizes and provide greater value to these households, Circana says.
- Nov 22, 2024
- Produce Retail , Produce Research
Co-promoting “occasion deals” that include both private and name brands can help increase basket sizes and provide greater value to these households, Circana says.
A National Watermelon Promotion Board shopper segmentation study shows that over 3 million new U.S. households purchased watermelon in 2024.
Most shoppers see the practice of reducing a food product's quantity or size while keeping the same price as common, but doing so could cause consumer resentment, according to a recent Purdue University report.
Key trends shaping the future of the industry include increasingly advanced genetics and growers’ heightened focus on labor productivity and efficiencies, according to the recent study by RaboResearch.
The Cranberry Institute has released a 20-page online document that looks at new research and potential health benefits.