Produce Marketing News

Chilean cherry promotions have been underway since late December, and retailers have even more opportunities heading into National Cherry Month in February.In addition to POS material, videos, new recipes, custom digital ads and in-store merchandising support, the Chilean Cherry Committee has engaged in several new programs, including influencer marketing and TikTok, according to a news release.The committee also wor...

Seedless, easy to peel and offering citrus segments bursting with a sweet tang balanced perfectly with acidity — it’s easy to swoon over the hybrid mandarin variety known as Sumo Citrus. In season from January to April, it’s simple to spot in a citrus lineup because of its distinctive topknot that rests atop the large, bumpy orange fruit like a messy bun.Originally cultivated in Japan in the 1970s by a single grower...

NEW YORK — When the invitation from Bowery Farming appeared in my e-mail inbox, a tingle of excitement sparked in me.The event held promise, especially for a workday: Bowery House, an interactive wellness retreat in the heart of New York City for one day only.I was not disappointed.Electronic music pulled me from the elevator, enveloping me with an “it”-ness among the healthy-lifestyle-focused Gen Z crowd, draped in...

Patrick McCullough is the new CEO of Los Angeles-based ProducePay, succeeding co-founder Pablo Borquez Schwarzbeck, who was CEO since he founded the company with Ben Dusastre in 2014. A fourth-generation farmer, Borquez Schwarzbeck is now executive director of the board, and Dusastre is a board member, according to a news release.ProducePay has a digital platform that makes the market more directly accessible to grow...

Value-added salad company Fresh Express launched the new year with its annual #FreshIntentions Challenge, an online and social campaign with inspiration, information and incentives to help consumers make healthier choices and achieve their goals in 2023.For the fourth consecutive year, Fresh Express invites consumers to commit to the 30-day challenge and encourages them to share their progress for a chance to win mon...





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