Latest Fresh Produce News & Insights

Jeff Smutny joins the institute as its new executive director, bringing experience in marketing and regulatory affairs in the agriculture industry.

Jessica Keller is the first to serve in this role, which was created to align with the International Fresh Produce Association’s core commitment to grow member value globally.

The Canadian Produce Marketing Association has recognized Lianne Rood, member of Parliament for Lambton-Kent-Middlesex, Ontario, for her efforts to support Canadian agriculture.

With growing demand for local produce in the foodservice industry and evolving operator needs, Markon says it saw the importance of having a dedicated presence beyond the West Coast.

The newly created role is intended to strengthen the Canadian Produce Marketing Association’s membership offerings and expand into new markets domestically and beyond Canada.