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Honeybear offers two notable varieties — Pazzaz and Honey Moon — which will play into marketing efforts this year, says Don Roper, vice president of sales and marketing for Elgin, Minn.-based Wescott Agri Products. “We believe we have to create new flavors to create demand to help drive consumption,” he said.

Marketing opportunities abound with large apple crop this season

Marketers recently shared the unique prospects that ample supply provides for retailers and consumers.

Christina Herrick

Jan 12, 2024
Apples , Washington , Michigan , New York , Pennsylvania

WildTwist, a cross of cripps pink and Honeycrisp, is a newer variety that continues to grow in popularity and demand, says Chris Sandwick, director of marketing at Hess Bros. Fruit.

Bountiful apple crop brings opportunities — and a challenge to grow consumption

With a large crop in apple-producing states, like Pennsylvania, marketers say there is a need to boost consumption. "That will take some time and some effort," said Chris Sandwick of Hess Bros. Fruit., Lancaster, Pa.

Christina Herrick

Jan 12, 2024
Apples , Pennsylvania , Produce Retail

The secret to longevity at Philadelphia Wholesale Produce Market

Jennifer Strailey

Dec 22, 2022
Pennsylvania , PMG Industry Perspective

M. Levin and Co. marks 115 years

Tom Burfield

Dec 28, 2021
Pennsylvania , People , Produce - General , PMG Supplier Spotlight , Regional Markets

The Giant Co. opens e-commerce fulfillment center in Philadelphia

Industry Press Release

Nov 09, 2021
Produce - General , Produce Retail , Pennsylvania

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Latest Fresh Produce News & Insights

Pennsylvania News

Marketing opportunities abound with large apple crop this season

Bountiful apple crop brings opportunities — and a challenge to grow consumption

The secret to longevity at Philadelphia Wholesale Produce Market

M. Levin and Co. marks 115 years

The Giant Co. opens e-commerce fulfillment center in Philadelphia

Featured Companies

Green Thumb Farms Inc

RCF Distributors LLC HQ

Mountain View Fruit Sales Inc

Nature's Choice Produce Inc

Western Veg-Produce Inc

Royal Vista Marketing Inc

ALK Trading Corp

American Consolidation & Logistics

Produceplan

Millennium Pacific Greenhouses

Become a Member Today