Initiatives featuring clear packaging and social media engagement are part of a rebranding initiative to increase mushroom consumption and attract the next generation.
- Mar 24, 2025
- Industry News , Mushrooms , Packaging , Produce Retail
Initiatives featuring clear packaging and social media engagement are part of a rebranding initiative to increase mushroom consumption and attract the next generation.
The added bags are part of the company’s AVO360 program aimed at ensuring a year-round supply of fruit and offer personalized avocado experiences and customer-focused insights for retailers throughout the U.S., West Pak says.
The program helps retailers take advantage of the surge in seafood sales during Lent by putting fresh produce at the center of the action, the company says.
Matthew Aronson, chief revenue officer at Verdant Technologies, shares how the company deploys 1-MCP in a new way to offer better produce to retailers and reduce the use of ice in shipping.
Along with the exclusive discounts, Amazon introduced a new private-label brand and enhancements to its online grocery shopping experience.