The process for gaining organic certification can be long, hard and financially unfeasible for many growers, so San Francisco-based food-tech firm GrubMarket is working on helping, starting in California.
The Packer's consumer survey sought responses on the motivations behind organic produce purchases, along with information on where consumers shop and how much of a premium buyers said they would be willing to pay.
If price were no object, would consumers definitely eat more fresh organic produce? That's one of the questions addressed in The Packer’s Fresh Trends 2023, which surveyed shoppers about how they buy fresh produce.
Organic food sales have surpassed $60 billion in 2022, with produce sales totaling $22 billion and accounting for 15% of all U.S. produce purchased, according to an Organic Trade Association survey.
The Chelsea, Mass.-based brand says it will work with partners in Argentina and offer a 2-pound pear bag, with pears also available in full-size cartons or half-cartons.