Shuman Farms inaugurates the Vidalia onion season with the first shipment from Cobbtown, Ga., partnering with Food Lion and Royal Food Service for widespread distribution across the U.S. and Canada.
- Apr 24, 2024
- Onions
Shuman Farms inaugurates the Vidalia onion season with the first shipment from Cobbtown, Ga., partnering with Food Lion and Royal Food Service for widespread distribution across the U.S. and Canada.
With sweet onion sales accounting for 35% of the onion category, retail promotional efforts involving endcap displays, bins and cross-merchandising can increase market share, says the marketer's vice president of sales.
Glennville, Ga.-based Bland Farms is expecting a strong crop of Vidalia onions this year to go along with its Gold Rush promotional campaign.
A marketing campaign for TX1015 sweet onions will feature promotions including a sweepstakes, social media giveaways and restaurant events.
Morning Kiss Organic says it will have organic Eastern-grown red, yellow and white onions, along with hand-cultivated organic Vidalia onions, this spring. The onions will join its lineup of organic summer vegetables.