With the aim of increasing walnut consumption this holiday season, the California Walnut Board and Commission have launched a direct-to-consumer marketing campaign highlighting the role walnuts play in festivities.
- Nov 22, 2023
- Nuts
With the aim of increasing walnut consumption this holiday season, the California Walnut Board and Commission have launched a direct-to-consumer marketing campaign highlighting the role walnuts play in festivities.
The “Remember, They’re Wonderful” campaign's TV spots put an emphasis on the word "Wonderful" on the bag — and what consumers should expect inside.
California-based Natural Delights hosted 30 fresh-produce leaders and influencers from across the globe in an annual harvest tour that included hands-on learning, networking and food.
Listen to learn: Why are produce buyers asking for nut bars? How does this help produce sales at retail or the overall basket ring?
Move over, mushrooms: Meatballs, tacos and Bolognese can all be plant-based using walnut protein. And some social media influencers, as well as fruit and cheese brands, are chipping in to promote these nuts.