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Honeybear offers two notable varieties — Pazzaz and Honey Moon — which will play into marketing efforts this year, says Don Roper, vice president of sales and marketing for Elgin, Minn.-based Wescott Agri Products. “We believe we have to create new flavors to create demand to help drive consumption,” he said.

Marketing opportunities abound with large apple crop this season

Marketers recently shared the unique prospects that ample supply provides for retailers and consumers.

Christina Herrick

Jan 12, 2024
Apples , Washington , Michigan , New York , Pennsylvania

Badger Technologies is partnering with Stop & Shop for the #MartyTheRobot special promotion at NRF 2024 in support of the School Food Pantry Program at New York City-area schools.

How Stop & Shop is fighting school hunger

Stop & Shop and Badger Technologies are partnering on a #MartyTheRobot special promotion at the National Retail Federation 2024 in support of the School Food Pantry Program at New York City-area schools.

The Packer Staff

Jan 10, 2024
Produce Retail , New York , Social Responsibility

USDA files action against Florida business for alleged PACA violations

The USDA has filed an administrative complaint against Cantero Produce Corp. for alleged violations of the Perishable Agricultural Commodities Act.

The Packer Staff

Nov 28, 2023
Perishable Agricultural Commodities Act , New York

With its geographically diverse family of growers, Hess Bros. Fruit Co.’s total supply is expected to be consistent with last year’s crop, said Ryan Hess, director of grower services.

What to expect from New York’s apple crop

New York is the second-largest apple-producing state in the country, and it expects about 28 million bushels of apples this year.

Amy Sowder

Aug 29, 2023
New York , Apples

New York Apple Association has new recipes for its "The Big Flavor" promotion strategy for the fall 2023 marketing season.

New York apples are going big this fall

Get ready for “The Big Flavor": New York Apple Association has new recipes and a new promotion strategy for the fast-approaching fall 2023 marketing season. Some apples are ready as early as August.

Amy Sowder

Jul 11, 2023
PMG Supplier Spotlight , Apples , New York , Produce Marketing

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