The company is making a significant change to enhance the recyclability of its mushroom packaging by incorporating NIR sortable material in its rPET thermoformed tills.
- Mar 05, 2024
- Sustainability , Mushrooms
The company is making a significant change to enhance the recyclability of its mushroom packaging by incorporating NIR sortable material in its rPET thermoformed tills.
Launching March 1, the “Mushroom Loyalist” campaign is expected to reach the top third of mushroom buyers who account for almost 75% of all mushroom dollar sales and 68% of all mushroom purchases.
What are the latest mushroom trends at retail and foodservice? To find out, Produce Market Guide asked Baldor Specialty Foods, Bronx, N.Y.
The beauty of fresh mushrooms is that they often are the answer to multiple culinary trends, says Eric Davis, spokesperson for the Mushroom Council, which says it aligns its marketing to take advantage of those trends.
The Mushroom Council's new marketing initiative initially will be centered around foodservice.