The Idaho Potato Commission’s annual retail display contest will award three grand prize winners a Traeger Meat Smoker and complete smoking kit.
- Jan 16, 2024
- Merchandising , Potatoes
The Idaho Potato Commission’s annual retail display contest will award three grand prize winners a Traeger Meat Smoker and complete smoking kit.
Adding these relatively simple showcases can compel customers to spend more time in the produce department — and raise the potential for purchases, says columnist Armand Lobato.
The Boise, Idaho-based company said it will offer double rewards for healthy choices and quadruple rewards for Own Brands purchases during January.
Dumping produce onto a fixture may make for a quick and easy display, but that "shortcut" ultimately costs a department in terms of sales, increased shrink and lower customer satisfaction, says columnist Armand Lobato.
Retailers can add to the excitement of the Super Bowl by enhancing their avocado categories with some innovative product tie-ins.