The Boise, Idaho-based company said it will offer double rewards for healthy choices and quadruple rewards for Own Brands purchases during January.
- Jan 03, 2024
- Merchandising , Produce Retail , Nutrition
The Boise, Idaho-based company said it will offer double rewards for healthy choices and quadruple rewards for Own Brands purchases during January.
Dumping produce onto a fixture may make for a quick and easy display, but that "shortcut" ultimately costs a department in terms of sales, increased shrink and lower customer satisfaction, says columnist Armand Lobato.
Retailers can add to the excitement of the Super Bowl by enhancing their avocado categories with some innovative product tie-ins.
The trade organization says it recognizes the dominance of Mexican avocados during this time of year and goes all out to help retailers score big returns by promoting the fruit.
It’s still December, but suppliers of avocados and avocado-related products say it’s not too early to start making plans for 2024 Super Bowl promotions.