In its third year, the grower cooperative's initiative promotes citrus' health benefits to drive traffic to produce departments.
- Feb 18, 2025
- Citrus , Oranges , Limes , Lemons , Produce Retail
In its third year, the grower cooperative's initiative promotes citrus' health benefits to drive traffic to produce departments.
Jackie Carrillo, executive vice president of sales, and Dax Cooke, head of sales, both for fresh produce grower-packer-importer Farm Direct Partners, share how West Coast imports are changing and more.
The Packer’s Fresh Trends 2023 reported that 28% of consumers said they purchased limes in the previous year.
I have been writing about food for more than a dozen years and lived within a three-hour drive from the Florida Keys for more than 30 years. How could I have never done this?