In its third year, the grower cooperative's initiative promotes citrus' health benefits to drive traffic to produce departments.
- Feb 18, 2025
- Citrus , Oranges , Limes , Lemons , Produce Retail
In its third year, the grower cooperative's initiative promotes citrus' health benefits to drive traffic to produce departments.
The national marketing campaign promotes the benefits of its seedless lemons for ease of use.
The company also is supporting its seedless lemons with an integrated marketing campaign that includes digital video, social media and influencer partnerships.
Starting with sunny displays, brighten the shopper’s basket with more lemons.
Sunkist Growers is using content on the social media platform, popular among millennial and Generation Z consumers, and its Sunkist Unlimited campaign to promote the in-season fruit as a versatile, affordable option.