Kiwifruit isn’t for everyone, but 18% of consumers polled by The Packer’s Fresh Trends 2023 survey said they purchased kiwifruit in the past year.
- Jun 15, 2023
- Kiwifruit , PMG Fresh Trends , Produce Retail
Kiwifruit isn’t for everyone, but 18% of consumers polled by The Packer’s Fresh Trends 2023 survey said they purchased kiwifruit in the past year.
To help drive new shoppers to stores, Zespri is launching a multichannel consumer campaign featuring digital advertising and sampling events for its SunGold Kiwifruit.