Sunkist’s National Display Contest for its California Star Ruby grapefruit will award prizes to the produce managers of the top three winning stores.
- Apr 25, 2024
- Grapefruit , Produce Retail
Sunkist’s National Display Contest for its California Star Ruby grapefruit will award prizes to the produce managers of the top three winning stores.
As the spring season gains momentum in California’s Central Valley, the Fowler, Calif.-based company is highlighting star ruby grapefruit as a key variety in its seasonal citrus lineup.
Sunkist Growers is using content on the social media platform, popular among millennial and Generation Z consumers, and its Sunkist Unlimited campaign to promote the in-season fruit as a versatile, affordable option.