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USDA is reporting the Florida all orange forecast at 17.9 million boxes, which is up less than 1% from the previous forecast

After a historically small citrus crop, is Florida finally bouncing back?

USDA is reporting the Florida all orange forecast at 17.9 million boxes. See what that latest snapshot means to the state's citrus industry.

The Packer Staff

Jun 14, 2024
Citrus , Florida

Justin Timineri, state chef and culinary ambassador for the Florida Department of Agriculture and Consumer Services, develops recipes featuring Florida avocados that are published on freshfromflorida.com and shared with more than 900,000 social media followers.

Why stores and restaurants tout Florida avocados

Consumers, retailers and many foodservice operators eagerly await the arrival of Florida green-skin avocados every year, grower-shippers say.

Tom Burfield

May 20, 2024
Foodservice , Produce Retail , Avocados , Florida

The results of Fresh From Florida’s efforts are seen in more than 12,000 stores operated by nearly 100 retailers in Florida and throughout the U.S., Canada, Central America and Europe, said Susie McKinley, director of the Florida’s Department of Agriculture and Consumer Services' marketing and development division.

Fresh From Florida touts state’s produce

The Florida Department of Agriculture and Consumer Services has come up with a plethora of ways to promote the state’s fruits and vegetables through the Fresh From Florida retail promotion this spring.

Tom Burfield

Mar 19, 2024
Produce Marketing , Produce Retail , Florida

Plant City, Fla.-based Wish Farms started picking its Florida strawberries the first week of November, which is about a week earlier than usual, says Nick Wishnatzki, public relations manager. “Berry size is average, and quality has been above average,” he says.

What Florida strawberry growers anticipate as the season ramps up

Picking for most growers in the Sunshine State got underway in early to mid-November, and supplies were slowly but surely picking up throughout December.

Tom Burfield

Dec 29, 2023
Strawberries , Florida

Florida’s Department of Agriculture and Consumer Services plans to promote Florida strawberries through its Fresh From Florida program from December through March, says Susie McKinley, director of the division of marketing and development. FDACS features a recipe for Florida strawberries and goat cheese tart on its website.

Fresh From Florida shares strawberry promotion plans

Print, digital and retail promotions such as grocery cart ads, weekly circulars, social media campaigns, shoppable ads and more will be used to spread the word about the Sunshine State’s juicy red strawberries.

Tom Burfield

Dec 27, 2023
Strawberries , Florida , Produce Marketing

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