With the Lunar New Year approaching, Sunkist says the themed 10-pound carton will help keep the citrus category at the forefront of longstanding celebrations domestically and across Asia.
- Jan 25, 2024
- Packaging , Merchandising , Citrus
With the Lunar New Year approaching, Sunkist says the themed 10-pound carton will help keep the citrus category at the forefront of longstanding celebrations domestically and across Asia.
Most fresh citrus prices in early 2024 were comparable to year-ago levels and supply is primed for promotions in the winter months, industry sources report.
The Texas-based grapefruit brand says the promotion will educate consumers on the state's red grapefruit season, while aiming to drive online sales and inspire increased consumption during peak production time.
With California, Florida and Texas crops in full swing, January is the best time of year to promote citrus, say the Massachusetts-based companies.
A California-based citrus brand is gearing up for a zestful celebration Dec. 20-23 at Tops Friendly Markets as part of its nationwide "Peelz on Wheelz" Citrus Road Tour.