Aiming to make organics more accessible, the company says it designed the packs to target smaller households and waste-conscious consumers.
Citrus News
The company also is supporting its seedless lemons with an integrated marketing campaign that includes digital video, social media and influencer partnerships.
- Jan 27, 2025
- Citrus , Oranges , Lemons , Produce Marketing
The custom-designed 10-pound cartons and packaging marks the year of the snake and can hold navel or cara cara oranges or pummelos.
- Dec 30, 2024
- Produce Retail , Oranges , Citrus , Merchandising
The brand's largest integrated campaign in five years features humorous commercials with parent-kid standoffs over Halos mandarins.
- Dec 17, 2024
- Citrus , Produce Marketing , Produce Retail
Giveaways, promotions and more will mark the start of the season, which officially runs from January to April.
- Dec 03, 2024
- Citrus , Produce Retail
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