Along with a refreshed corporate logo, the company will be unveiling a new consumer brand, Bolthouse Fresh, and packaging for its consumer-facing portfolio of fresh carrots and on-the-go snacking solutions.
Older age groups tend to be more frequent buyers of carrots, with 70.7% of those aged 60 and older and 66.7% of those aged 50-59 reporting purchases, compared with 46.9% of those aged 18-29.
The Morris, Minn.-based company says the move is aligned with its sales strategy in the eastern U.S.
Dorot Farm has introduced baby carrots for U.S. customers, partnering with California growers. Shipment starts next month, and a showcase is planned for Fruit Logistica in Berlin.
The Packer’s Organic Fresh Trends 2024 survey found that 17% of consumers said they shopped for organic carrots exclusively.
Added By Produce Market Guide Directory
Added By Michael Hart
Added By Produce Market Guide Directory
Added By Alvaro Fernandez
