The commission says the new direction is "focused on the California brand with an emphasis on targeting and investment efficiencies,” which also included the hiring of an in-house marketing manager.
In this "Tip of the Iceberg" podcast episode, learn about an innovative approach to sustainability on farms from special guest Lilian Autler, Equitable Food Initiative's organizational and workforce development manager.
The vertical, controlled environment agriculture greens grower says it’s doubling its retail footprint by expanding to Whole Foods Market and Gelson’s Markets California stores.
The USDA has filed an administrative complaint against VIP Marketing Inc. for alleged violations of the Perishable Agricultural Commodities Act.
Although the industry faces serious challenges such as drought conditions and water restrictions, the Golden State's avocado growers are reporting good quality, increased sizing and healthy yields for the 2022-23 season.