The harvest, now underway, has produced excellent quality sweetpotatoes in a variety of planted colors, including orange, red, white and purple, ensuring consistent supply to meet growing consumer demand, according to the brand.
As part of National Fruits and Veggies Month, the organization says it will help retailers capitalize on cross-merchandising opportunities with walnuts and fresh produce.
Along with a refreshed corporate logo, the company will be unveiling a new consumer brand, Bolthouse Fresh, and packaging for its consumer-facing portfolio of fresh carrots and on-the-go snacking solutions.
Created with Red Door Interactive, the campaign leverages the intersection of visuals and sound to promote the advantages of choosing California-grown crops and commodities.
The California Fresh Fig Growers Association said it expects ample crop into fall to meet growing consumer demand.
Added By Rebecca Christian
Added By Michael Hart
