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California News

The Livingston-based California Sweetpotato Council used funds from a block grant from the California Department of Food and Agriculture to dispel consumer confusion about yams versus sweetpotatoes, says Jill Damskey, the council’s associate director.

States put the spotlight on sweetpotatoes

From license plates to social media influencers, here's how marketing organizations in Mississippi, Louisiana, North Carolina and California are aiming to drive sales.

Tom Burfield

Mar 27, 2025
Sweet Potatoes , Produce Marketing , Mississippi , Louisiana , North Carolina , California

“We have a decades-long relationship with the Ojai Pixie Grower’s Association. We’re trying to make sure that 52 small family farms are sustainable and continue with California farming and growing. That’s what’s important to us,” said Robert Schueller, director of public relations for Melissa’s Produce.

Melissa’s Produce reports strong Ojai pixie tangerine harvest

Year-over-year growth of 33% in both 2023 and 2024 indicates that the fruit continues to be a sought-after product with increasing consumer demand, the company says.

The Packer Staff

Mar 27, 2025
Produce Retail , Citrus , California

Babé Farms says some of its top-selling spring include rainbow root vegetables (baby beets, carrots, specialty radishes), baby head lettuces and its signature Blonde Frisée.

California in season: A look at in-demand vegetables and market trends

As spring approaches, California growers and suppliers share insights into production trends, consumer demand and industry innovations for seasonal vegetables.

Jill Dutton

Mar 27, 2025
Produce Retail , California

Growing conditions for California avocados have been favorable, including “beneficial rainfall, leading to “healthy soil and strong fruit set for this year’s crop,” said Terry Splane, vice president of marketing for the California Avocado Commission.

California readies for robust avocado crop

The California Avocado Commission is expanding its marketing program for this year's harvest, expected to be the state's largest since 2020.

Amanda Baltazar

Mar 24, 2025
Avocados , California

Five grantees will distribute California Nutrition Incentive Program nutrition incentives and provide technical support at 100 certified farmers markets in the Los Angeles area, in the San Francisco Bay area and in the counties of Marin, Butte and Humboldt,

California ag department awards $750K to increase healthy food access

The funding aims to encourage the purchase and consumption of healthy, California-grown fresh produce by WIC and Senior Farmers’ Market Nutrition program recipients.

The Packer Staff

Mar 06, 2025
Social Responsibility , California , Nutrition

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