Latest Fresh Produce News & Insights

The Hass Avocado Board has unveiled its newly improved quarterly holiday reports, now featuring holiday promotional sales information.

AFP has reprised its multitactical and multifaceted lifestyle campaign again this year, but with a host of new activations strategically designed to reach the most diverse audience of existing and new avocado consumers.

The Hass Avocado Board has named marketing firm Meyocks as its agency partner to lead research and nutrition-focused advertising and creative strategy promoting the benefits of avocados to health professionals.

Based on findings from its midseason grower and packer crop survey, the California Avocado Commission is eyeing a robust crop this year, with estimated volume to exceed 250 million pounds.

California Giant Berry Farms is partnering with the California Avocado Commission and the California Walnut Commission for separate giveaways and more touting summer snacking duos that are full of flavor and nutrition.