Vivid displays, discounts and recipe inspiration are part of the marketing effort to include avocados in the lead-up to Cinco de Mayo.
- Apr 18, 2024
- Avocados , Produce Marketing , Produce Retail
Vivid displays, discounts and recipe inspiration are part of the marketing effort to include avocados in the lead-up to Cinco de Mayo.
The California-based marketer expects about 5 million pounds of Gem avocados this season, with the peak hitting in May.
Mexico’s 2024 avocado production is forecast at 5% up over 2023, according to a new USDA annual report.
To learn top tips for merchandising and displays that drive Cinco de Mayo avocado sales, The Packer turned to the experts at the California Avocado Commission.
The California Avocado Commission’s new marketing program aims to take consumers inside the groves, multi-generational families and deep roots behind the Golden State’s avocado industry.