Retailers can add to the excitement of the Super Bowl by enhancing their avocado categories with some innovative product tie-ins.
- Dec 14, 2023
- Produce Retail , PMG Retail Merchandising , Produce Products , Avocados
Retailers can add to the excitement of the Super Bowl by enhancing their avocado categories with some innovative product tie-ins.
The trade organization says it recognizes the dominance of Mexican avocados during this time of year and goes all out to help retailers score big returns by promoting the fruit.
It’s still December, but suppliers of avocados and avocado-related products say it’s not too early to start making plans for 2024 Super Bowl promotions.
The California Avocado Commission has named current CAC Vice President of Industry Affairs and Operations Ken Melban and Vice President of Marketing Terry Splane as co-executive leaders of the organization.
Oppy’s marketing plan for Mexican avocados centers around the pillars of sustainability, high quality and reliability, says Rodrigo Lopez, category director of citrus and avocados.