The Hass Avocado Board has named marketing firm Meyocks as its agency partner to lead research and nutrition-focused advertising and creative strategy promoting the benefits of avocados to health professionals.
Based on findings from its midseason grower and packer crop survey, the California Avocado Commission is eyeing a robust crop this year, with estimated volume to exceed 250 million pounds.
California Giant Berry Farms is partnering with the California Avocado Commission and the California Walnut Commission for separate giveaways and more touting summer snacking duos that are full of flavor and nutrition.
Index Fresh's avocado production and packing were the highlights of this farm tour as part of the West Coast Produce Expo.
The company’s farms and packing facility are now fair-trade certified, which builds upon its GlobalG.A.P. and Rainforest Alliance certifications.