Latest Fresh Produce News & Insights

Just in time for California Avocado Month, the “Today” show featured a story from Al Roker about his visit to one of the state's oldest avocado groves, Rancho Vazquez in Azusa, Calif.

Avocados have been called green “gold” for a reason. Marketers, fueled mainly by surging imports, have grown the fruit’s retail per capita availability from 4.8 pounds in 2011 to 7.4 pounds in 2019, the USDA says.

With its dips, including guacamoles and salsas, avocado-forward cream cheese dips, and new Original Bean Dip and Spicy Bean Dip, Yo Quiero seeks to be a “dip destination” at retail this Cinco de Mayo.

Halloween, Thanksgiving, Christmas and New Year’s Eve 2022 added 145.6 million units to the avocado category, with shoppers spending $158.3 million in retail sales, the Hass Avocado Board finds.

To celebrate his birthday and Cinco de Mayo, Dwayne Johnson has partnered with Teremana Tequila to encourage consumers to support local restaurants by picking up the check for guacamole.