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Asparagus News

The Peruvian Asparagus Importers Association has released its 2023-24 "Fresh Asparagus Category Trends, Statistics and Demographics" report, which shows that 37% of U.S. consumers purchased asparagus in the past 12 months, an 11% increase from the prior year.

Peruvian Asparagus Importers Association releases category trends report

The report reveals that 37% of U.S. consumers purchased asparagus in the past 12 months, an 11% increase from the prior year.

The Packer Staff

Jun 12, 2024
Asparagus , Peru , Produce Retail

Consumer survey shows rise in reported asparagus purchases

Nearly 37% of those surveyed by The Packer’s Fresh Trends 2024 said they purchased asparagus in the past 12 months.

The Packer Staff

May 22, 2024
Asparagus , Produce Retail , Produce Research , Fresh Trends Data

Social media campaign touts Michigan asparagus, American-made cookware

American Cookware and the Michigan Asparagus Advisory Board are launching “Cooking the American Dream”, a social campaign that celebrates American-crafted cookware with Michigan asparagus.

The Packer Staff

Jun 08, 2023
Asparagus , PMG Retail Merchandising , Produce Marketing

Summer video series puts spotlight on Michigan asparagus

The Michigan Asparagus Advisory Board is celebrating what makes asparagus from the Great Lake State so special in a video series that highlights growers and the culinary attributes of the summer vegetable.

The Packer Staff

Jun 06, 2023
PMG Retail Merchandising , Merchandising , Michigan , Asparagus

Twenty-six percent of consumers polled for The Packer’s Fresh Trends 2023 survey indicated they had purchased asparagus in the previous 12 months. That compares with 28% in the Fresh Trends 2022 and 27% in Fresh Trends 2021.

Fresh Trends 2023: 1 in 4 consumers report buying asparagus

Fueled by rising imports, retail per capita availability for fresh asparagus has grown in recent years, from 1.26 pounds in 2011 to 1.60 pounds in 2019.

The Packer Staff