As the Coachella Valley, Calif., season begins, Ocean Mist is eyeing strong volumes to meet customer demand through the holiday season and into the new year.
- Dec 01, 2023
- Artichokes
As the Coachella Valley, Calif., season begins, Ocean Mist is eyeing strong volumes to meet customer demand through the holiday season and into the new year.
How many shoppers go beyond spinach and artichoke dip — and actually buy the whole, fresh artichoke?
A greater percentage of higher-income consumers reported fresh artichoke purchases; 14% of consumers making more than $100,000 per year said they purchased fresh artichokes in the previous year.