Latest Fresh Produce News & Insights

The company has promoted Nicole Gordy, who had served as director of business analytics. Gordy succeeds Steve Clement, who becomes CEO of PNW Tree Fruit, which owns Sage Fruit packers and 6,000 acres of orchards.

The event hosted by Yakima, Wash.-based FirstFruits Farms aims to raise the apple's profile through retailer promotions and social media posts.

Marketers recently shared the unique prospects that ample supply provides for retailers and consumers.

With a large crop in apple-producing states, like Pennsylvania, marketers say there is a need to boost consumption. "That will take some time and some effort," said Chris Sandwick of Hess Bros. Fruit., Lancaster, Pa.

Despite weather challenges this season, growers “look hopeful for '24,” said Cynthia Haskins, president and CEO of New York Apples. “We have a good mix of different apple varieties that are out there ...”